Who can guess what was Pepsi’s first name and logo was? In this blog post, we offer the reader an interesting insight into the evolution of Pepsi logo.

In this blog post under the Logo evolution series, we will take you through the evolution of Three point star logo of Mercedes.

For a creative mind, what is better than building legos? In this post, we will explore the logo journey of Lego brand. Read on…

Your favourite Burger Point has a unique branding journey. Read more to explore the story behind the iconic Burger King logo.

What’s better than freshly brewed coffee from your favourite coffee shop? You guessed it right, we will take you through the journey of Starbucks logo.

If you are cricket buff, this post is for you! This blog post will awaken the cricketer in you and take you through the bylanes of memory into the iconic, vintage advertisements by Indian cricketers.

Logos are an important part of the brand story and re-branding exercise can have a long term effect on the the brand. Follow us on a re-branding journey…

Guerrilla marketing is a marketing strategy in which a company uses surprise or unconventional interactions in order to promote a product or service.

Shera is widely remembered for Common Wealth Games, 2010. The mascot is popular among kids as well as adults. Click to read his story in detail!

Gattu was born in a time when cartoon mascots were really popular. Do you know what happened to him? How did his story end?