This blog post takes you through the path breaking AR campaign that brings alive Coca Cola Polar Bears. Caution! It may make your smile through the day!

The 5th edition of the Web3 Adoption by Brands blog series takes you through Adidas’ meaningful innovation in the footwear industry!

Gucci’s Virtual Fashion show sparked discussions about future of fashion & role of technology in shaping the industry. Dive in to the 4th edition….

In the 3rd edition of the series, this blog post follows the journey of Wendy’s out-of-the-box idea execution in Fortnite platform. Dont miss it!

This blog post shows how IKEA’s VR Interior Design Tool strengthens brand loyalty by offering a personalized and interactive shopping experience.

Nike leads the pack when it comes to Web3 experiences. This blog post delves into how NIKE’s AR Try On experience helped add business value to the brand.

The world is heading towards a technological utopia driven by AI. Multiple new innovations, such as Search Generative Experiences (SGE), allow audiences to access information directly from Google. This replaces the traditional method of visiting media organization websites for news or opinions. Given this AI-native generation, building a connection with them poses a considerable challenge for media organizations. Read on to know whether a peaceful co-existence is possible between AI and Responsible Journalism?

News has actively been considered as the fourth pillar of democracy. With a multitude of issues raging across the world, we often rely on news publishers and media organizations to consume the current affairs. However, with the onset of latest technologies and the decreasing attention span of people due to the trends of social media consumption patterns, News publishers and other media organizations are under the threat of going endangered. Read on to know how the road ahead for journalism looks like in 2024.

Every year, Republic Day brings a surge of national pride and vibrant marketing campaigns. But some rise above the rest, not just with catchy jingles, but by tapping into genuine emotions and making a lasting impact. Let’s explore five such campaigns that resonated deeply with the audience.

As of a survey by TRAI, Indians used up to 17 GB, on average, per month in 2023. Read more such interesting facts on The State of Digital Marketing here.