Social Commerce: What It Is and What Are Its Benefits?

Increasing internet availability everywhere throughout the world is one of the significant achievements of the modern world. The popularity of social media has reached a degree where it has now begun playing a crucial role in our modern society. But while the majority of these social media platforms were made with an aim to help individuals, the way in which they influence and engage the users has changed considerably over the past few years.

Apart from sharing, liking, and commenting, social media platforms are presently progressively utilized for shopping as well. While brands understand the importance of social media marketing and have been utilizing these stages for promoting their products and services for a long time to urge users to visit their site or online store, these platforms themselves would now be able to be straightforwardly utilized for selling products or services.

All the mainstream platforms like Facebook, Instagram, Twitter, and Pinterest now permit its users to make online purchases without the need to leave these platforms. The expanding prevalence of this pattern, famously known as social commerce, has now begun influencing the e-commerce business industry in numerous manners. Read this post to understand what social commerce means and what are its benefits.

What is Social Commerce?

Social Commerce is the utilization of websites, for example, Facebook, Instagram, and Twitter as vehicles to promote and sell services and products. The accomplishment/ success of a social commerce campaign is estimated by how much shoppers communicate with the company’s marketing through retweets, likes, and shares.

Understanding Social Commerce

Social Commerce experts create and post messages and intuitive features that promote online sales and other e-commerce initiatives. A portion of the marketing strategies social commerce employs include:

• Inviting users to decide/vote on item style or choices
• Offering customized purchaser choices
• Applying large and striking graphics to attract viewer clicks
• Using videos to show the product in use and from multiple angles
• Encouraging user-submitted photos, commentary, and feedback
• Using celebrity endorsements of the product line
• Linking directly to the checkout or shopping cart
• Offering promotions or giveaways to users who share the product on their feeds

Benefits of Social Commerce

Social commerce supports the utilization of social shopping tools, for example, forums and communities in which buyers and sellers talk about their online shopping experiences and compare notes. Below are five business benefits of social commerce: 

1. Consistent Audience Growth

Every day, a huge number of new users join online networking sites around the globe. Millions are as of now active on it. One of the most significant considerations for any business is the means by which to reach and sell to its target customer audience. For companies that are using social commerce, their followings are persistently growing and accessible.

2. Higher Search Engine Ranking

Engagement on social media can lead to more than just direct transactions. It has been proven that social media commerce actually increases traffic to your website which will eventually influence your ranking on search engine results (though nobody can agree on the exact weight of this search engine ranking factor.) Sharing links to content on your website through social media is an excellent way to drive traffic from social media users. It also allows your audience to engage with a comment, like, or share to reach an even larger audience.

Read more about high search engine raking here!

3. Increasingly Authentic Engagement and Traffic

As discussed above, effectively & actively working to develop your social media audience is an extraordinary initial phase in the end making conversions. One of the huge advantages of social commerce is engagement and reach that businesses can get whenever they share content. By appearing in a followers’ updates feed all the time, you’re taking an interest in an amazing branding opportunity.

Social commerce urges users to associate with a business through two-way correspondence. This permits users to connect with your business, however, it likewise offers them the opportunity to social media as an efficient customer service channel where it’s possible to solve problems. 

4. Customer Loyalty and Retention

While using social commerce for your business, you are expecting to sell and promote your items/services, however, you are likewise aiming to build good relationships with people. By using this opportunity to engage in with possibilities, a company can build and keep up connections that develop trust and loyalty. This thus makes users cheerful/happy with your services, and will probably remain clients who make repeat purchases. Make a point to treat first-time purchasers similarly just as you’d treat repeat buyers – they’re both extraordinarily significant!

5. Business Metrics from Social

With any piece of your business marketing, you ought to have the option to analyze your endeavors and check whether the outcomes gave a positive ROI. Beginning a campaign that you can’t look after or assess is a waste of any tangible effort. The objective you decide upon should be kept in line with company key performance indicators (KPIs).

Social media commerce makes it simple to quantify, evaluate and measure performance. Facebook pages, Instagram business records, and tweets on Twitter have worked in metrics for impressions, commitment, and reach. Furthermore, most social media posts allow for measurement of traffic to your website through website click counts. Other basic measurements to determine a positive ROI might include your total numbers of fans/followers, likes, and the overall sentiment of interactions

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However, Social media commerce will only be helpful for your business if it’s done well. Formulate a strong plan don’t be reluctant to face the challenge and contribute a sensible measure of time, exertion, and cash – social commerce companies agree that its more than worth it!

Source:

https://www.pixlee.com/blog/5-business-benefits-of-social-commerce/

https://www.bigcommerce.com/blog/social-commerce/#what-is-social-commerce

https://www.investopedia.com/terms/s/social-commerce.asp

About the author:

Shilpa Khatura is a Delhi University student, full of creative ideas and very passionate about dancing. With a friendly smile on her face, she can put you at your wit’s end with ease! She has been honing her Marketing and Communication skills for the last few years since her elder sister gauged her interest in the field of Marketing. As a Digital Marketing Executive at Social Buzz, Shilpa takes an active part in strategizing marketing campaigns and executes them to perfection!