Social Commerce is a perfect case of versatile selling. Prior to the innovation of the internet, sales were mainly conducted using the telephone, catalog services, door-to-door calls, or via brick and mortar shops. Today more brands than ever are drawing in fans and selling items on Facebook. The reason why Social Commerce is fruitful can be found by taking a look at its history.

Social Commerce is the utilization of websites, for example, Facebook, Instagram, and Twitter as vehicles to promote and sell services and products. Social Commerce experts create and post messages and intuitive features that promote online sales and other e-commerce initiatives..