If you are cricket buff, this post is for you! This blog post will awaken the cricketer in you and take you through the bylanes of memory into the iconic, vintage advertisements by Indian cricketers.

Logos are an important part of the brand story and re-branding exercise can have a long term effect on the the brand. Follow us on a re-branding journey…

Guerrilla marketing is a marketing strategy in which a company uses surprise or unconventional interactions in order to promote a product or service.

Shera is widely remembered for Common Wealth Games, 2010. The mascot is popular among kids as well as adults. Click to read his story in detail!

Gattu was born in a time when cartoon mascots were really popular. Do you know what happened to him? How did his story end?

Explore the world of ZooZoo with us! Like every other mascot, ZooZoo also has an interesting story to share. Let’s see what do you know about them?

Who is Bholu? Has he always been a mascot? Or was he designed for a specific occasion? Read his story today!

Fido Dido has travelled an interesting journey from a cartoon sketch to becoming a famous brand mascot. Let’s travel back in time again to see his journey.

Let us go back in time and explore how Maharaja, the Mascot of Air India, helped Air India build its brand identity. Have you travelled with him?