Whether you’re taking the first step toward building your online presence, looking for a way to sell your products or looking to complement the sales of your e-commerce website, online marketplaces provide sellers with the opportunity to get their products in front of a huge audience and boost sales.

Talking of the e-commerce market place, how can we not talk about the biggest player — Amazon.

Amazon drives more than 40 per cent of online sales, making it a crucial platform for e-commerce businesses with over 10 billion of monthly website traffic across the globe. Thus making Amazon the leading market player of the e-commerce industry.

Before we elucidate techniques to increase sales on Amazon, let us understand how does Amazon actually work.

Photo by Christian Wiediger on Unsplash

How do Amazon Algorithm works?

As Amazon functions as a search engine (similar to Google) — it delivers results to users based on their searches — it’s critical for your business to understand how Amazon’s algorithms work. Otherwise, it’s impossible to develop a successful strategy for increasing your sales.

Amazon features two algorithms:

* Search: This algorithm determines your product’s rank in search results. Amazon’s search algorithm is based on several factors related to your product, including targeted keywords, category, its reviews and price. Amazon also keeps a check on vendor-related factors, such as your shipping times and return rates.

* Buy Box: This algorithm determines whether your product wins or loses its Buy Box — The Buy Box appears on the right-hand side of product listings and makes your business the first choice when a user clicks, “Add to Cart.” For this algorithm, Amazon acknowledges factors, including your prices, reviews, and shipping methods.

Due to the complexity of Amazon’s algorithms, as well as continuous updates, businesses often partner with an agency that specialises in Amazon marketing. When you partner with an established agency, like WebFX, you receive an award-winning and hands-on team that understands Amazon.

With their expertise, your business gains a trusted partner. We’re also happy to explain how Amazon’s algorithms work, which helps your team understand our recommendations when optimising and advertising your products.

Photo by Hello I’m Nik 🎞 on Unsplash

We shall simplify how Amazon works: Amazon SEO Explained!

5 tips to boost your Amazon sales

1) Keyword research

Anyone can set up an Amazon seller profile, but not everyone has the business acuity to make it succeed.

Keyword research is significant to this success. Once you find your high-value keywords, you can incorporate them into multiple aspects of your Amazon account to push your products out there. It’s suggested to do some industry and competitor research before you set up your account.

You need to do some serious competitor and industry research before you get up and running on Amazon.

2) Mobile Optimisation

63 per cent of Amazon users use mobile devices for online shopping. Considering this, certain measures becomes vital to acknowledge when it comes to mobile optimisation. Similar to the process of optimising images, titles and descriptions to look enticing on a desktop view, you must always check that everything looks optimal when viewed on mobile devices. Consider that all the aspects of the Amazon product page will look different on smartphones and tablets. Here are a couple of things to note for the difference in appearance desktop versus mobile:

* Image sizes

* Amazon product searches

* Amazon product detail pages

3) Protect your brand with Amazon Brand Registry

If you want to boost your sales on Amazon, its important to enrol in the  Amazon Brand Registry. This service provides your company with proactive brand protection. It removes any content that violate or promotes inaccurate information about your brand automatically.

The Amazon Brand Registry also includes a variety of search tools, which permits your team to search for content that breaches the guidelines. For example, you can search with bulk Amazon Standard Identification Numbers images and keywords.

Here’s the list of things required to join the Amazon brand registry:

* A registered trademark

* A document that verifies you are the owner or authorised agent for the trademark

* An Amazon account.

By enrolling your company in the Amazon Brand Registry, you prevent unauthorised companies from selling your products. You also eliminate knock-off versions of your product from the marketplace, which ensures shoppers only buy from you or an authorised seller.

4) Make your product titles informative and descriptive

If you’re searching for ways to boost your sales on Amazon, you’re going to hear about product optimisation. It’s vital for not only improving your ranking in search results but also prompts your potential shopper to purchase your product.

It’s important to optimise your products by creating informative and descriptive product titles — within 200 characters. Amazon suggests abiding by this naming format: Brand + Model + Product Type.

5) Run an Amazon pay-per-click campaign (PPC)

Vendors can also boost their sales by running an Amazon PPC Campaign. With a PPC campaign, either for  Sponsored Product Brand, Sponsored Brands, or Product Display Ads, you can reach your target audience as they search for related products.

PPC campaign helps your product to show up at the top of search results — above all the organic listings. That provides your product with colossal exposure from shoppers and advantage which can cause them to not only click on your product listing but add your product to their shopping cart.

As an Amazon merchant, you’ll always be refining everything. From regularly enhancing your product listings to observing your competition, the key is to be on top of everything. This can be arduous for some sellers, but the hard work is meriting when you start raking in the dough.

Try to incorporate the above techniques in your merchant account. We are sure you and your business will shine.

See you on the first page of your niche.

About the author:

With extensive experience in the commercial utilisation of multiple social media channels including Facebook, Instagram and YouTube, Jayant builds successful social strategies that increase brand awareness, promote customers engagement and ultimately drive web traffic and conversions. With an undergraduate degree in business administration and strong business acumen, he brings a customer-focused approach to online and social marketing.

Sources on Inspiration:

https://www.junglescout.com/blog/how-to-increase-amazon-sales/

https://www.sellbrite.com/blog/boosting-sales-on-amazon/

Individuals today are increasingly inclined towards consuming information by viewing instead of reading. It is because of this heavy demand and interest for visual content that social media platforms like Instagram and Pinterest have gotten well known.

The influencer marketing industry has picked up an enormous pace over the last 10 years. Read more about the influencer marketing and the scope it possess.

Facebook advertising is a platform utilized by many Ecommerce businessmen, particularly by entrepreneurs who are simply starting out without much advertising experience a major spending plan to spend. And with such a huge number of users, nearly everybody is utilizing it furthering their potential benefit. So why not participate and receive similar rewards yourself?

Have you ever wondered why among the hundreds of articles, only a few show up on the first page of Google? On what parameters does the Google rank the different web pages?

All this happens because of a practice called “Search Engine Optimisation (SEO)”.

Image by William Iven from Pixabay

What is SEO?

Search Engine Optimisation (SEO) is the practice of optimising your online content which helps the search engine to show it as a top result for searches of a particular keyword. To put it in simple words, SEO is the process of getting website traffic from free & organic search results on earth engines. SEO works by demonstrating to search engines that your website’s content is the best result for the content searched.

Why is SEO important?

1. One of the few marketing avenues which continue to bear results over a long time.
2. Enhances credibility
3. Increased awareness/discoverability
4. Receive more clicks than paid channels(<5% of searches go to paid)

On-page SEO

On-page SEO (also known as on-site SEO) is the practice of optimising the web pages that answers searcher’s question and hence rank higher on search.

In addition to publishing relevant, high-quality content, on-page SEO includes optimising your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.

Off-page SEO

Off-page SEO is link building marketing or acquiring the most relevant backlinks from as many relevant high authority sites to achieve and maintain high rankings on the SRPs.

Off-page SEO simply tells Google what other websites think about your site. For example, if you’ve got a lot of valuable links pointing to your web pages, search engines will assume that you’ve got great content – the type that provides value for users. Thus making your webpage rank higher.

Photo by Webaroo on Unsplash

How to Achieve Perfect SEO?

1. Enriched Content: Quality content must be the prime source of your search engine rankings and website traffic. Great content created specifically for your intended user can increases site traffic tremendously, which automatically improves your site’s relevance and authority.

2. Target Relevant Keywords: Keywords plays a huge role to improve SEO. Keywords help to capture google to show the most relevant content as per the query of the user. Hence, it is important to identify and target specific keyword phrases for each page on your website. Envision about how a user might search for a specific page.

3. Create Quality Backlinks: A backlink is a link created when one website hosts a link to another website. Backlinks are also called “inbound links” or “incoming links.” If quality websites publish your website’s link on their website, it helps Google to understand the credibility and relevance of your website.

4. Improve Site Navigation: Google aims to provide the best possible search engine experience for its users. Therefore, the search engine rewards websites that provide a great user experience (UX). Part of offering a great UX experience means that your website is easy to navigate. If site visitors cannot locate what they are searching for, they might leave your site, which will increase the bounce rate. If the user experience on the website is assertive for the users, the bounce rate on the websites goes down too.

5. Fix Duplicate Content: Posting duplicate content can negatively impact your search engine optimisation efforts. Google rewards those websites that have unique and enriching site content. Thus it’s vital to publish unique content on your website.

Conclusion

After learning about SEO and how it functions, you can now attempt to make changes to your site to and boost your rankings on the search engine results page.

Always remember, there are a plethora of factors that may impact your SEO score, but the most significant thing to remember is whether your content is valuable and relevant to your intended audience.

About the author

With extensive experience in the commercial utilisation of multiple social media channels including Facebook, Instagram and YouTube, Jayant builds successful social strategies that increase brand awareness, promote customers engagement and ultimately drive web traffic and conversions. With an undergraduate degree in business administration and strong business acumen, he brings a customer-focused approach to online and social marketing.

Native advertisements has been around for quite some time. In a relatively short span of time, Native Advertisement has become the focal point for brands who wish to be seen in front of a targeted audience

In this jet age, Social Media is evolving at a very rapid rate with so many platforms present on the internet today. With 500 million people accessing the app daily, Instagram has made a distinguished name in the industry in spite of arriving a bit late than the major players like Facebook, Twitter, and Pinterest. The photo-sharing app is a visual delight for its users who never get tired of scrolling down and double-tapping on Instagram’s posts. It has been observed that 64 % of the overall Instagram users are 18-29 years old, thereby making it a fruitful platform to target youth. Instagram is a platform that is equally fascinating for users, influencers, and businesses.

It’s imperative to note that 8 out of every 10 accounts on Instagram follow a business account and 1 out of every 3 stories are related to some businesses. So, ultimately Instagram is turning out to be a good platform for businesses to market their products and services.

As the popularity and user base of Instagram are increasing exponentially, the photo-sharing platform is not just limited to the marketing purpose of businesses. Instagram is smartly moving the goal post further and taking a lofty dive into the direct product selling segment as well. 

“We have been promoting our jewellery on Facebook and Instagram since the last few years. During this time we have learnt a few things. Instagram has been a better medium for us for the age group of 18-35, Whereas Facebook has been fantastic for us for women between 35-65. It’s not more sales over these platforms but updating our current clientele about our latest collection. When it comes to sales we have sold jewellery to our existing clientele more then to new clients.”    
– Sorabh Jain (CEO, Sam Jewellers)

Social Buzz has come up with facts of why Instagram shopping is different and more compelling from other platforms.

Instagram Shopping through Posts

Instagram has an appealing feature of product tag through which users can know the prize of the product just by tapping on the product displayed in the post. Apart from the product tag, following are the factors which influence the activity of the users following the business account on Instagram.

• Showcasing the product as a part of the lifestyle:One of the most impressive features of Instagram shopping is that the businesses are able to showcase their products directly as part of the user’s lifestyle. This creates vivid imagery in the user’s minds using the product and thereby helping them to initiate the purchase. The user just has to tap the product displayed in the image to know the price of the product in the image itself. This Instagram’s product tag makes it really effortless for the user to shop on Instagram
• Creating user-generated content: Whether it’s a memorable dining experience or visit to any awful tourist place, people love to share their experience on Instagram to charm their followers. Businesses can make gainful use of this fact as the users might be enjoying their products and at the same time posting about the same on Instagram. Inculcating these posts along with the product-centric posts will boost the business’s Instagram handle qualitatively and quantitatively.

“Facts Tell, Stories Sell”

Instagram shopping through stories

There is an impressive growth in the popularity of Instagram stories with more than 400 Million accounts using these stories all across the globe. It’s a pretty fascinating fact for businesses that one-third of the most viewed stories are from business/brand accounts. It is interesting to note that users find Instagram stories more natural than posts displayed on Instagram feeds. This natural behaviour of stories on Instagram prompts more users to swipe up and engage directly with the brand’s website. 

The following are the ways by which businesses can make their stories more appealing to the users.

• Videos : Videos are an effective way to educate and entertain your customers to get fruitful results in selling. It is observed that 64 % of social media users are more likely to purchase the product after watching a video. Moreover, 15-25% of story viewers swipe up to follow a link and engage directly with a brand’s website. Videos help in entertaining as well as educating the audience about the product and creating a positive impact on the overall sale of the product.

• Stickers: Usually, Instagram stories were used to direct traffic towards the website by prompting the followers to swipe up after watching them. Direct selling through stories was somehow limited until the launch of Product stickers in stories. By clicking on these product stickers in the story, users can discover more about the product and after tapping again, the users will be taken directly to the product page for purchase. The product stickers feature in Instagram stories shortens the gap between the user and the product.

Due to the increasing popularity of this photo-sharing app, more and more businesses are trying their hands on Instagram shopping. It is not only gaining attention of the established brand, but it is also persuading new businesses to enter this huge sea of online shopping

About the Author
Working as a Digital Marketing Executive at Social Buzz, Abdullah Khalid is a certified competent communicator and an award-winning humorous speaker. Due to his incessant love for Public Speaking, Abdullah Khalid is also recognized as a young Motivational Speaker and a Public Speaking Trainer.

Facebook has updated a new paid subscription program that gives admins the ability to create and manage separate, subscriber-only groups and charge members a monthly fee for accessing the exclusive content. Only the members will be able to sign up and manage subscriptions through the Facebook app for iOS and Android.