History of Social Commerce

Social Commerce is a perfect case of versatile selling. Prior to the innovation of the internet, sales were mainly conducted using the telephone, catalog services, door-to-door calls, or via brick and mortar shops. Today more brands than ever are drawing in fans and selling items on Facebook. The reason why Social Commerce is fruitful can be found by taking a look at its history.

Read More
SocialAdm June 23, 2020 14 Comments

Amazon SEO Explained!

Amazon SEO means exhibiting your product listings to appear at the top of the Amazon search results. This blogs discuss Amazon SEO and it’s algorithm.

Read More
SocialAdm June 17, 2020 15 Comments

Social Commerce: What It Is and What Are Its Benefits?

Social Commerce is the utilization of websites, for example, Facebook, Instagram, and Twitter as vehicles to promote and sell services and products. Social Commerce experts create and post messages and intuitive features that promote online sales and other e-commerce initiatives..

Read More
SocialAdm June 12, 2020 10 Comments

How Can I Get the Most Out of PPC?

Pay Per Click (PPC) is a way of buying visits to your site, rather than attempting to “earn” those visits organically. Thus, it can be called a model of Internet marketing under which an advertiser pays a fee each time the advertisement is clicked. By following the four basic tips in the section that follows, you will be able to launch a compelling PPC battle that will bring a new audience and a new set of visitors to your site.

Read More
SocialAdm May 22, 2020 2 Comments

What is PPC? How does it work?

PPC means “pay-per-click”. This is a type of advertising wherein you set a spending limit for your advertisements on a given stage, for example, Google or Facebook, and afterward, you only pay for the clicks you receive.

Read More
SocialAdm April 28, 2020 0 Comments

Quarantine and learn- Boost your skills

Don’t let COVID-19 slow down the entirety of your valuable time, set aside the effort to gain some new useful skills to upgrade your resume useful skills to upgrade your resume when this phenomenal time passes. Here are a couple of approaches to help you to boost your job skills during the quarantine.

Read More
SocialAdm April 21, 2020 0 Comments

You Can Now Find Social Buzz on Clutch

Clutch is a B2B directory that allows vendors and customers to use the site for free. They provide in-depth case study-like reviews of businesses based on the experiences of their former clients.

As a small business ourselves, we do our best to leverage social media to get the word out about our company and what we do. That’s why we’re proud to announce that we’re now listed on Clutch!

Read More
SocialAdm April 20, 2020 0 Comments

Why having a website is important for a business?

Your website is a place where most people will associate with your business. Both your online and offline marketing stuff will in all likelihood send users to your site.

Let’s examine the significance of a website for your business achievement and what you have to think about beginning with an expert/professional site for your business.

Read More
SocialAdm April 12, 2020 1 Comment

How to increase sales on Amazon?

Whether you’re taking the first step toward building your online presence, looking for a way to sell your products or looking to complement the sales of your e-commerce website, online marketplaces provide sellers with the opportunity to get their products in front of a huge audience and boost sales.

Talking of the e-commerce market place, how can we not talk about the biggest player — Amazon.

Amazon drives more than 40 per cent of online sales, making it a crucial platform for e-commerce businesses with over 10 billion of monthly website traffic across the globe. Thus making Amazon the leading market player of the e-commerce industry.

Before we elucidate techniques to increase sales on Amazon, let us understand how does Amazon actually work.

How to increase sales on Amazon

Photo by Christian Wiediger on Unsplash

How do Amazon Algorithm works?

As Amazon functions as a search engine (similar to Google) — it delivers results to users based on their searches — it’s critical for your business to understand how Amazon’s algorithms work. Otherwise, it’s impossible to develop a successful strategy for increasing your sales.

Amazon features two algorithms:

* Search: This algorithm determines your product’s rank in search results. Amazon’s search algorithm is based on several factors related to your product, including targeted keywords, category, its reviews and price. Amazon also keeps a check on vendor-related factors, such as your shipping times and return rates.

* Buy Box: This algorithm determines whether your product wins or loses its Buy Box — The Buy Box appears on the right-hand side of product listings and makes your business the first choice when a user clicks, “Add to Cart.” For this algorithm, Amazon acknowledges factors, including your prices, reviews, and shipping methods.

Due to the complexity of Amazon’s algorithms, as well as continuous updates, businesses often partner with an agency that specialises in Amazon marketing. When you partner with an established agency, like WebFX, you receive an award-winning and hands-on team that understands Amazon.

With their expertise, your business gains a trusted partner. We’re also happy to explain how Amazon’s algorithms work, which helps your team understand our recommendations when optimising and advertising your products.

Photo by Hello I’m Nik 🎞 on Unsplash

We shall simplify how Amazon works: Amazon SEO Explained!

5 tips to boost your Amazon sales

1) Keyword research

Anyone can set up an Amazon seller profile, but not everyone has the business acuity to make it succeed.

Keyword research is significant to this success. Once you find your high-value keywords, you can incorporate them into multiple aspects of your Amazon account to push your products out there. It’s suggested to do some industry and competitor research before you set up your account.

You need to do some serious competitor and industry research before you get up and running on Amazon.

2) Mobile Optimisation

63 per cent of Amazon users use mobile devices for online shopping. Considering this, certain measures becomes vital to acknowledge when it comes to mobile optimisation. Similar to the process of optimising images, titles and descriptions to look enticing on a desktop view, you must always check that everything looks optimal when viewed on mobile devices. Consider that all the aspects of the Amazon product page will look different on smartphones and tablets. Here are a couple of things to note for the difference in appearance desktop versus mobile:

* Image sizes

* Amazon product searches

* Amazon product detail pages

3) Protect your brand with Amazon Brand Registry

If you want to boost your sales on Amazon, its important to enrol in the  Amazon Brand Registry. This service provides your company with proactive brand protection. It removes any content that violate or promotes inaccurate information about your brand automatically.

The Amazon Brand Registry also includes a variety of search tools, which permits your team to search for content that breaches the guidelines. For example, you can search with bulk Amazon Standard Identification Numbers images and keywords.

Here’s the list of things required to join the Amazon brand registry:

* A registered trademark

* A document that verifies you are the owner or authorised agent for the trademark

* An Amazon account.

By enrolling your company in the Amazon Brand Registry, you prevent unauthorised companies from selling your products. You also eliminate knock-off versions of your product from the marketplace, which ensures shoppers only buy from you or an authorised seller.

4) Make your product titles informative and descriptive

If you’re searching for ways to boost your sales on Amazon, you’re going to hear about product optimisation. It’s vital for not only improving your ranking in search results but also prompts your potential shopper to purchase your product.

It’s important to optimise your products by creating informative and descriptive product titles — within 200 characters. Amazon suggests abiding by this naming format: Brand + Model + Product Type.

5) Run an Amazon pay-per-click campaign (PPC)

Vendors can also boost their sales by running an Amazon PPC Campaign. With a PPC campaign, either for  Sponsored Product Brand, Sponsored Brands, or Product Display Ads, you can reach your target audience as they search for related products.

PPC campaign helps your product to show up at the top of search results — above all the organic listings. That provides your product with colossal exposure from shoppers and advantage which can cause them to not only click on your product listing but add your product to their shopping cart.

As an Amazon merchant, you’ll always be refining everything. From regularly enhancing your product listings to observing your competition, the key is to be on top of everything. This can be arduous for some sellers, but the hard work is meriting when you start raking in the dough.

Try to incorporate the above techniques in your merchant account. We are sure you and your business will shine.

See you on the first page of your niche.

About the author:

With extensive experience in the commercial utilisation of multiple social media channels including Facebook, Instagram and YouTube, Jayant builds successful social strategies that increase brand awareness, promote customers engagement and ultimately drive web traffic and conversions. With an undergraduate degree in business administration and strong business acumen, he brings a customer-focused approach to online and social marketing.

Sources on Inspiration:

https://www.junglescout.com/blog/how-to-increase-amazon-sales/

https://www.sellbrite.com/blog/boosting-sales-on-amazon/

Read More
SocialAdm April 10, 2020 2 Comments

Instagram v/s Pinterest

Individuals today are increasingly inclined towards consuming information by viewing instead of reading. It is because of this heavy demand and interest for visual content that social media platforms like Instagram and Pinterest have gotten well known.

Read More
SocialAdm April 8, 2020 2 Comments