Who is Bholu? Has he always been a mascot? Or was he designed for a specific occasion? Read his story today!

Fido Dido has travelled an interesting journey from a cartoon sketch to becoming a famous brand mascot. Let’s travel back in time again to see his journey.

Let us go back in time and explore how Maharaja, the Mascot of Air India, helped Air India build its brand identity. Have you travelled with him?