Minimalist marketing is showcasing the essential and indispensable attribute of a product or service, which can be easily understood by the buyers.

Guerrilla marketing is a marketing strategy in which a company uses surprise or unconventional interactions in order to promote a product or service.

Recognition by DPIIT under Startup India scheme is no mean feat! Lots of paperwork and innovative idea help make the cut. Sharing our Startup India story…

Shera is widely remembered for Common Wealth Games, 2010. The mascot is popular among kids as well as adults. Click to read his story in detail!

Gattu was born in a time when cartoon mascots were really popular. Do you know what happened to him? How did his story end?

Explore the world of ZooZoo with us! Like every other mascot, ZooZoo also has an interesting story to share. Let’s see what do you know about them?

Beware! This blog post focusses on Podcast trends that will make you consider Podcast as a viable business model! Well, we are just a call away!

Who is Bholu? Has he always been a mascot? Or was he designed for a specific occasion? Read his story today!

Fido Dido has travelled an interesting journey from a cartoon sketch to becoming a famous brand mascot. Let’s travel back in time again to see his journey.

Let us go back in time and explore how Maharaja, the Mascot of Air India, helped Air India build its brand identity. Have you travelled with him?