Web3 Initiatives by Brands: Tan Luxe

ambujsaxena05 May 3, 2024 4 Comments

Paris Hilton and her AI create a new tagline for Tan Luxe

Brand: Tan Luxe

Sector: Personal Care

Initiative in Web3: Paris Hilton launches debut self-tanning line with Tan-Luxe

Month and Year of Execution: April 2024

Web3 enabling Agency: 11:11 Media

Intended Benefits to the Brand:

Paris Hilton has always been ahead of the curve. Be it inventing the concept of selfie in 2006 by posing with Britney Spears or trailblazing in the Metaverse, Paris has always been the quintessential socialite with a knack for adopting technology in the most fashionable ways.

In April 2024, Tan Luxe earned its first-ever celebrity collaboration and that too, with Paris Hilton! Paris Hilton’s 11:11 Media and Marc Elrick’s Future Beauty Labs joined hands and planned a futuristic tongue-in-cheek campaign to promote Paris’ debut self-tanning collection with Tan-Luxe.

The new tanning mist is designed to provide a sun-kissed glow if left on for one hour, a golden tan for two hours or a deep bronze for four hours.

It has been formulated with the brand’s patented Triple Tan+ technology, which features a glycerin and red algae extract.

The iconic product embodies the essence of luxury, innovation, and flawless tanning.

The campaign video was released on TikTok. Paris Hilton is contemplating a new tagline for her new The Future Airbrush 360 Self-Tan Mist with an artificial intelligence (AI) version of herself. The duo is joined by a teleported Paris Hilton from the year 2064. In an interesting conversation, the trio finalise the catchphrase “The Future looks good on you”.

According to Cosmeticsbusiness.com, the 75 second campaign video which is an addition to comedic and irreverent campaign of 2024 was viewed 175,000 times within 24 hours on Tiktok.

Stay tuned to know as I will share many more AI driven Product Launches and Brand endorsements in the future!

Check out the Web3 Initiatives by Brands: Coca Cola

Bonus Term of the day

Source:

https://cosmeticsbusiness.com/paris-hilton-launches-debut-self-tanning-line-with

https://www.thedrum.com/news/2024/04/22/ad-the-day-paris-hilton-meets-ai-version-herself-tan-luxe-spot

https://people.com/paris-hilton-celebrates-17-years-since-inventing-the-selfie-8404660

AboutAmbuj Saxena

An MBA in Branding Communications from one of the topmost MBA colleges in India- Mudra Institute of Communications, Ahmedabad and a Computer Engineer from Jamia Milia Islamia, Delhi; Ambuj Saxena is a seasoned Entrepreneur and loves to stay updated with all the latest Tech. An avid Blogger (whenever time allows it), Ambuj loves to share his wisdom and experience with his online community. A verified author on Medium, Ambuj has penned some really interesting reads both on the Personal and the Professional front. Back in 2016, Ambuj Saxena started off his Entrepreneurial journey with BnBNation - an aggregator of homestays in India and his foray into Digital Marketing through his Boutique Agency - Social Buzz which has grown steadily since then. With a host of prestigious clients in his kitty, Ambuj has delivered on client ROIs, always exceeding expectations. His endeavours have been duly awarded from time to time through his clients words of appreciation and the several awards he has bagged during his career span. Ambuj has also co-authored a book on 'Indian BnBs: An emerging disruptor in the Hospitality sector' which is being used as a Reference book in 4 universities across India.

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