Time to don a new avatar and indulge in fun filled activities at the Nth Floor of the Accenture’s Metaverse!

The world is heading towards a technological utopia driven by AI. Multiple new innovations, such as Search Generative Experiences (SGE), allow audiences to access information directly from Google. This replaces the traditional method of visiting media organization websites for news or opinions. Given this AI-native generation, building a connection with them poses a considerable challenge for media organizations. Read on to know whether a peaceful co-existence is possible between AI and Responsible Journalism?