The internet has led to an information overload for all of us, diverting our minds and energies in issues and conversations that may not be relevant to us.
How do we break the clutter and use the internet technology in a more optimised manner? Hashtags are the answer to all such questions!
Have you realised that much of the internet consumption is due to the hashtags that you search on twitter and instagram?
LinkedIn has been marked as one of the most effective media platform for marketing. Whether you want to build brand awareness, generate leads or establish connect with the market, LinkedIn is the only channel that can connect your brand with more than 450 million professionals around the globe.
“He knew everything about me before i even uttered a word! I wasn’t prepared for this and after realising that the interviewer has been following my social media posts and has made an opinion in his mind, my interview was screwed and i gave up soon!”
Welcome to Parul’s worst interview ever! An interview in a dream company which had made her pass countless sleepless nights and her roommate Shreya, supportive as her, consoled Parul.
However, what made a smart and enthusiastic Parul lose out on her dream job? What was on Parul’s mind before she entered the interview room? Why did she give up on the interview mid way? There seems no coherent or logical answer, except that the recruiter outwitted Parul with his level of preparation and his probing set of questions.
The process of recruitment has changed rapidly with the advent of Digital technologies and social media platforms. Your vacation updates give an idea to the recruiter of the kind of exposure you have received in your life, your political updates may make your potential recruiter to cringe in his seat, the kind of joke that you have cracked on social media might help the interviewer determine whether you are a team player or not?
All in all, while entering the interview room, you are not the only one who has researched beforehand, there is someone who has researched about you too!
Nowadays, passing around CV or resume is passe, and updating your publication, a recent accolade or a pro bono activity during the weekend plays a vital role. It is judged by your loved ones, relatives, friends and your potential recruiters.
One special case that comes to my mind is that of a digital marketer who wanted to enter the Marketing consultancy field in a big way but was adviced against the move by one of the veterans for lack of experience. However, the Digital Marketer kept up his morale and kept uploading relevant updates, tips and tricks on the sector and he would maintain his blogs. Finally he received a call from the same veteran that he was being offered the profile of Consultant in the esteemed firm. Happy end to the story! However, what remains to be seen is how the industry veteran was convinced of the candidature and what role did those many social media updates play in the recruitment decision!
Check out our earlier blog on the Meme culture: https://socialbuzz.org.in/2019/09/09/memelicious/
Human Resource is a critical skill set that every Entrepreneur is assumed to have. However, we see many startups fall apart due to lack of team skills or team bonding or belongingness to the organization.
Dr GG Saxena, IAS retired and currently Sr Vice President, TSCPL asks Mr Ambuj Saxena, co-founder, Social Buzz, some pertinent questions on current recruitment trends. During the candid discussion, there are pertinent points of discussion that revolve around the current recruitment trends and tapping digital marketing channels for building a positive candidate profile that speaks out before the candidate utters the first word. Tune into an insightful discussion on Social Buzz podcast:
Native advertisements has been around for quite some time. In a relatively short span of time, Native Advertisement has become the focal point for brands who wish to be seen in front of a targeted audience
CAA and NRC have brought to light many glaring pitfalls of the state machinery like Police in handling the crisis. Had Delhi Police crisis management been more prompt and robust, would the revolution been smoother and less violent?
TikTok is disrupting the way brands market themselves in various geographies. Due to its penetration, TikTok is a necessary component of your marketing mix.
Tiktok is a fast growing Chinese app that has got India’s tier 2 and 3 cities hooked! Let’s understand the reasons of its unabated rise in the Marketing Go-To strategy!
In this jet age, Social Media is evolving at a very rapid rate with so many platforms present on the internet today. With 500 million people accessing the app daily, Instagram has made a distinguished name in the industry in spite of arriving a bit late than the major players like Facebook, Twitter, and Pinterest. The photo-sharing app is a visual delight for its users who never get tired of scrolling down and double-tapping on Instagram’s posts. It has been observed that 64 % of the overall Instagram users are 18-29 years old, thereby making it a fruitful platform to target youth. Instagram is a platform that is equally fascinating for users, influencers, and businesses.
It’s imperative to note that 8 out of every 10 accounts on Instagram follow a business account and 1 out of every 3 stories are related to some businesses. So, ultimately Instagram is turning out to be a good platform for businesses to market their products and services.
As the popularity and user base of Instagram are increasing exponentially, the photo-sharing platform is not just limited to the marketing purpose of businesses. Instagram is smartly moving the goal post further and taking a lofty dive into the direct product selling segment as well.
“We have been promoting our jewellery on Facebook and Instagram since the last few years. During this time we have learnt a few things. Instagram has been a better medium for us for the age group of 18-35, Whereas Facebook has been fantastic for us for women between 35-65. It’s not more sales over these platforms but updating our current clientele about our latest collection. When it comes to sales we have sold jewellery to our existing clientele more then to new clients.”
– Sorabh Jain (CEO, Sam Jewellers)
Social Buzz has come up with facts of why Instagram shopping is different and more compelling from other platforms.
Instagram has an appealing feature of product tag through which users can know the prize of the product just by tapping on the product displayed in the post. Apart from the product tag, following are the factors which influence the activity of the users following the business account on Instagram.
Instagram shopping through stories
There is an impressive growth in the popularity of Instagram stories with more than 400 Million accounts using these stories all across the globe. It’s a pretty fascinating fact for businesses that one-third of the most viewed stories are from business/brand accounts. It is interesting to note that users find Instagram stories more natural than posts displayed on Instagram feeds. This natural behaviour of stories on Instagram prompts more users to swipe up and engage directly with the brand’s website.
The following are the ways by which businesses can make their stories more appealing to the users.
Due to the increasing popularity of this photo-sharing app, more and more businesses are trying their hands on Instagram shopping. It is not only gaining attention of the established brand, but it is also persuading new businesses to enter this huge sea of online shopping
About the Author
Working as a Digital Marketing Executive at Social Buzz, Abdullah Khalid is a certified competent communicator and an award-winning humorous speaker. Due to his incessant love for Public Speaking, Abdullah Khalid is also recognized as a young Motivational Speaker and a Public Speaking Trainer.
Transformation of meme culture from a source of entertainment to an effective marketing strategy.
