Individuals today are increasingly inclined towards consuming information by viewing instead of reading. It is because of this heavy demand and interest for visual content that social media platforms like Instagram and Pinterest have gotten well known.
Engaging a Digital Marketing agency for promoting your products and services and getting the expected output from the agency begin with the business owner’s enlightenment and awareness about his/her business’ requirements. A good client brief and reasonable expectations of outcomes result into measurable outcomes and lower levels of disappointment. In this podcast, Ambuj Saxena, co founder of Social Buzz podcast takes you, as a business owner, through on how to prepare the most focussed client brief for the Digital Marketing agency.
Facebook advertising is a platform utilized by many Ecommerce businessmen, particularly by entrepreneurs who are simply starting out without much advertising experience a major spending plan to spend. And with such a huge number of users, nearly everybody is utilizing it furthering their potential benefit. So why not participate and receive similar rewards yourself?
Every cloud has a silver lining!
COVID 19 Corona Lockdown has affected countries around the globe and this has manifested in the way we think, live and consume technology on a day to day basis.
The period of lockdown is coming out with a few lessons for us including the changes in Lifestyle we need inorder to live more sustainably.
While many sectors are badly hit and a global recession has already started, there are few bright spots of opportunities in some global sectors.
In this podcast, Ambuj Saxena, co-founder of Social Buzz, shall take you through the opportunities that will play a big role in the days and months to come! If you are a smart business owner, this podcast shall be of immense value to you.
Have you ever wondered why among the hundreds of articles, only a few show up on the first page of Google? On what parameters does the Google rank the different web pages?
All this happens because of a practice called “Search Engine Optimisation (SEO)”.
Image by William Iven from Pixabay
What is SEO?
Search Engine Optimisation (SEO) is the practice of optimising your online content which helps the search engine to show it as a top result for searches of a particular keyword. To put it in simple words, SEO is the process of getting website traffic from free & organic search results on earth engines. SEO works by demonstrating to search engines that your website’s content is the best result for the content searched.
Why is SEO important?
On-page SEO
On-page SEO (also known as on-site SEO) is the practice of optimising the web pages that answers searcher’s question and hence rank higher on search.
In addition to publishing relevant, high-quality content, on-page SEO includes optimising your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
Off-page SEO
Off-page SEO is link building marketing or acquiring the most relevant backlinks from as many relevant high authority sites to achieve and maintain high rankings on the SRPs.
Off-page SEO simply tells Google what other websites think about your site. For example, if you’ve got a lot of valuable links pointing to your web pages, search engines will assume that you’ve got great content – the type that provides value for users. Thus making your webpage rank higher.
How to Achieve Perfect SEO?
Conclusion
After learning about SEO and how it functions, you can now attempt to make changes to your site to and boost your rankings on the search engine results page.
Always remember, there are a plethora of factors that may impact your SEO score, but the most significant thing to remember is whether your content is valuable and relevant to your intended audience.
About the author
With extensive experience in the commercial utilisation of multiple social media channels including Facebook, Instagram and YouTube, Jayant builds successful social strategies that increase brand awareness, promote customers engagement and ultimately drive web traffic and conversions. With an undergraduate degree in business administration and strong business acumen, he brings a customer-focused approach to online and social marketing.
LinkedIn has been marked as one of the most effective media platform for marketing. Whether you want to build brand awareness, generate leads or establish connect with the market, LinkedIn is the only channel that can connect your brand with more than 450 million professionals around the globe.
“He knew everything about me before i even uttered a word! I wasn’t prepared for this and after realising that the interviewer has been following my social media posts and has made an opinion in his mind, my interview was screwed and i gave up soon!”
Welcome to Parul’s worst interview ever! An interview in a dream company which had made her pass countless sleepless nights and her roommate Shreya, supportive as her, consoled Parul.
However, what made a smart and enthusiastic Parul lose out on her dream job? What was on Parul’s mind before she entered the interview room? Why did she give up on the interview mid way? There seems no coherent or logical answer, except that the recruiter outwitted Parul with his level of preparation and his probing set of questions.
The process of recruitment has changed rapidly with the advent of Digital technologies and social media platforms. Your vacation updates give an idea to the recruiter of the kind of exposure you have received in your life, your political updates may make your potential recruiter to cringe in his seat, the kind of joke that you have cracked on social media might help the interviewer determine whether you are a team player or not?
All in all, while entering the interview room, you are not the only one who has researched beforehand, there is someone who has researched about you too!
Nowadays, passing around CV or resume is passe, and updating your publication, a recent accolade or a pro bono activity during the weekend plays a vital role. It is judged by your loved ones, relatives, friends and your potential recruiters.
One special case that comes to my mind is that of a digital marketer who wanted to enter the Marketing consultancy field in a big way but was adviced against the move by one of the veterans for lack of experience. However, the Digital Marketer kept up his morale and kept uploading relevant updates, tips and tricks on the sector and he would maintain his blogs. Finally he received a call from the same veteran that he was being offered the profile of Consultant in the esteemed firm. Happy end to the story! However, what remains to be seen is how the industry veteran was convinced of the candidature and what role did those many social media updates play in the recruitment decision!
Check out our earlier blog on the Meme culture: https://socialbuzz.org.in/2019/09/09/memelicious/
Human Resource is a critical skill set that every Entrepreneur is assumed to have. However, we see many startups fall apart due to lack of team skills or team bonding or belongingness to the organization.
Dr GG Saxena, IAS retired and currently Sr Vice President, TSCPL asks Mr Ambuj Saxena, co-founder, Social Buzz, some pertinent questions on current recruitment trends. During the candid discussion, there are pertinent points of discussion that revolve around the current recruitment trends and tapping digital marketing channels for building a positive candidate profile that speaks out before the candidate utters the first word. Tune into an insightful discussion on Social Buzz podcast:
Tiktok is a fast growing Chinese app that has got India’s tier 2 and 3 cities hooked! Let’s understand the reasons of its unabated rise in the Marketing Go-To strategy!
Transformation of meme culture from a source of entertainment to an effective marketing strategy.
