Lifebuoy Advertising Strategy: Bunty, “Tera Sabun Slow Hai Kya?” and A Behavioural Branding Case Study
A behavioural branding case study on Lifebuoy’s Bunty and how everyday realism-built trust, recall and habit formation.
A behavioural branding case study on Lifebuoy’s Bunty and how everyday realism-built trust, recall and habit formation.