Have you ever wondered why among the hundreds of articles, only a few show up on the first page of Google? On what parameters does the Google rank the different web pages?

All this happens because of a practice called “Search Engine Optimisation (SEO)”.

Image by William Iven from Pixabay

What is SEO?

Search Engine Optimisation (SEO) is the practice of optimising your online content which helps the search engine to show it as a top result for searches of a particular keyword. To put it in simple words, SEO is the process of getting website traffic from free & organic search results on earth engines. SEO works by demonstrating to search engines that your website’s content is the best result for the content searched.

Why is SEO important?

1. One of the few marketing avenues which continue to bear results over a long time.
2. Enhances credibility
3. Increased awareness/discoverability
4. Receive more clicks than paid channels(<5% of searches go to paid)

On-page SEO

On-page SEO (also known as on-site SEO) is the practice of optimising the web pages that answers searcher’s question and hence rank higher on search.

In addition to publishing relevant, high-quality content, on-page SEO includes optimising your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.

Off-page SEO

Off-page SEO is link building marketing or acquiring the most relevant backlinks from as many relevant high authority sites to achieve and maintain high rankings on the SRPs.

Off-page SEO simply tells Google what other websites think about your site. For example, if you’ve got a lot of valuable links pointing to your web pages, search engines will assume that you’ve got great content – the type that provides value for users. Thus making your webpage rank higher.

Photo by Webaroo on Unsplash

How to Achieve Perfect SEO?

1. Enriched Content: Quality content must be the prime source of your search engine rankings and website traffic. Great content created specifically for your intended user can increases site traffic tremendously, which automatically improves your site’s relevance and authority.

2. Target Relevant Keywords: Keywords plays a huge role to improve SEO. Keywords help to capture google to show the most relevant content as per the query of the user. Hence, it is important to identify and target specific keyword phrases for each page on your website. Envision about how a user might search for a specific page.

3. Create Quality Backlinks: A backlink is a link created when one website hosts a link to another website. Backlinks are also called “inbound links” or “incoming links.” If quality websites publish your website’s link on their website, it helps Google to understand the credibility and relevance of your website.

4. Improve Site Navigation: Google aims to provide the best possible search engine experience for its users. Therefore, the search engine rewards websites that provide a great user experience (UX). Part of offering a great UX experience means that your website is easy to navigate. If site visitors cannot locate what they are searching for, they might leave your site, which will increase the bounce rate. If the user experience on the website is assertive for the users, the bounce rate on the websites goes down too.

5. Fix Duplicate Content: Posting duplicate content can negatively impact your search engine optimisation efforts. Google rewards those websites that have unique and enriching site content. Thus it’s vital to publish unique content on your website.

Conclusion

After learning about SEO and how it functions, you can now attempt to make changes to your site to and boost your rankings on the search engine results page.

Always remember, there are a plethora of factors that may impact your SEO score, but the most significant thing to remember is whether your content is valuable and relevant to your intended audience.

About the author

With extensive experience in the commercial utilisation of multiple social media channels including Facebook, Instagram and YouTube, Jayant builds successful social strategies that increase brand awareness, promote customers engagement and ultimately drive web traffic and conversions. With an undergraduate degree in business administration and strong business acumen, he brings a customer-focused approach to online and social marketing.

LinkedIn has been marked as one of the most effective media platform for marketing. Whether you want to build brand awareness, generate leads or establish connect with the market, LinkedIn is the only channel that can connect your brand with more than 450 million professionals around the globe.

“He knew everything about me before i even uttered a word! I wasn’t prepared for this and after realising that the interviewer has been following my social media posts and has made an opinion in his mind, my interview was screwed and i gave up soon!”

Welcome to Parul’s worst interview ever! An interview in a dream company which had made her pass countless sleepless nights and her roommate Shreya, supportive as her, consoled Parul.

However, what made a smart and enthusiastic Parul lose out on her dream job? What was on Parul’s mind before she entered the interview room? Why did she give up on the interview mid way? There seems no coherent or logical answer, except that the recruiter outwitted Parul with his level of preparation and his probing set of questions.

The process of recruitment has changed rapidly with the advent of Digital technologies and social media platforms. Your vacation updates give an idea to the recruiter of the kind of exposure you have received in your life, your political updates may make your potential recruiter to cringe in his seat, the kind of joke that you have cracked on social media might help the interviewer determine whether you are a team player or not?

All in all, while entering the interview room, you are not the only one who has researched beforehand, there is someone who has researched about you too!

Nowadays, passing around CV or resume is passe, and updating your publication, a recent accolade or a pro bono activity during the weekend plays a vital role. It is judged by your loved ones, relatives, friends and your potential recruiters.

One special case that comes to my mind is that of a digital marketer who wanted to enter the Marketing consultancy field  in a big way but was adviced against the move by one of the veterans for lack of experience. However, the Digital Marketer kept up his morale and kept uploading relevant updates, tips and tricks on the sector and he would maintain his blogs. Finally he received a call from the same veteran that he was being offered the profile of Consultant in the esteemed firm. Happy end to the story! However, what remains to be seen is how the industry veteran was convinced of the candidature and what role did those many social media updates play in the recruitment decision!

Check out our earlier blog on the Meme culture: https://socialbuzz.org.in/2019/09/09/memelicious/

Human Resource is a critical skill set that every Entrepreneur is assumed to have. However, we see many startups fall apart due to lack of team skills or team bonding or belongingness to the organization.

Dr GG Saxena, IAS retired and currently Sr Vice President, TSCPL asks Mr Ambuj Saxena, co-founder, Social Buzz, some pertinent questions on current recruitment trends. During the candid discussion, there are pertinent points of discussion that revolve around the current recruitment trends and tapping digital marketing channels for building a positive candidate profile that speaks out before the candidate utters the first word. Tune into an insightful discussion on Social Buzz podcast:

https://www.buzzsprout.com/536419/episodes/2765812

Delhi goes to vote! In the aftermath of various political events like Abrogation of Article 370, Triple Talaq act and more recently, the Citizenship Amendment Act and the pan India protests starting from Delhi, this time the state elections have assumed a larger than life significance!

Obvious as it may seem, Social media is affected too! Let’s analyse how the on ground event like Delhi Elections 2020 affects the social media universe.

Watch the vlog by Social Buzz team here:

https://youtu.be/Ey0vfzFCGR8

Or listen to the podcast hosted on Buzzsprout: https://www.buzzsprout.com/536419/episodes/2721904

At Social Buzz, we hope you fulfilled your responsibility of voting on 8th Feb 2020 and today on the election results day, we hope may the best party win!

Native advertisements has been around for quite some time. In a relatively short span of time, Native Advertisement has become the focal point for brands who wish to be seen in front of a targeted audience

CAA and NRC have brought to light many glaring pitfalls of the state machinery like Police in handling the crisis. Had Delhi Police crisis management been more prompt and robust, would the revolution been smoother and less violent?

TikTok is disrupting the way brands market themselves in various geographies. Due to its penetration, TikTok is a necessary component of your marketing mix.

Tiktok is a fast growing Chinese app that has got India’s tier 2 and 3 cities hooked! Let’s understand the reasons of its unabated rise in the Marketing Go-To strategy!

Transformation of meme culture from a source of entertainment to an effective marketing strategy.