Nykaa’s Festive Campaigns: Blending Glam with Regional Flavor

A deep dive into how Nykaa creates relatable, glamorous, and culturally rich festive campaigns that resonate nationwide.

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Sudipta Ghosh November 25, 2025 1 Comment

How to Choose the Right Influencer for Your Brand (Not Just by Follower Count)

Discover how to choose influencers who truly connect with your audience — because real impact isn’t just about follower count.

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Sudipta Ghosh November 3, 2025 0 Comments

How ‘Emily in Paris’ Dramatizes (and Demystifies) Influencer Marketing

Explore how Emily in Paris dramatizes influencer marketing yet reveals real insights into social media, brand building, and digital strategy.

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Sudipta Ghosh September 25, 2025 1 Comment

The Journey from a Cartoon Sketch to a Brand Mascot: Fido Dido

Fido Dido has travelled an interesting journey from a cartoon sketch to becoming a famous brand mascot. Let’s travel back in time again to see his journey.

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SocialAdm August 14, 2020 32 Comments

LinkedIn Marketing

LinkedIn has been marked as one of the most effective media platform for marketing. Whether you want to build brand awareness, generate leads or establish connect with the market, LinkedIn is the only channel that can connect your brand with more than 450 million professionals around the globe.

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Social Buzz March 30, 2020 2 Comments