How to increase sales on Amazon?
Whether you’re taking the first step toward building your online presence, looking for a way to sell your products or looking to complement the sales of your e-commerce website, online marketplaces provide sellers with the opportunity to get their products in front of a huge audience and boost sales.
Talking of the e-commerce market place, how can we not talk about the biggest player — Amazon.
Amazon drives more than 40 per cent of online sales, making it a crucial platform for e-commerce businesses with over 10 billion of monthly website traffic across the globe. Thus making Amazon the leading market player of the e-commerce industry.
Before we elucidate techniques to increase sales on Amazon, let us understand how does Amazon actually work.
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How do Amazon Algorithm works?
As Amazon functions as a search engine (similar to Google) — it delivers results to users based on their searches — it’s critical for your business to understand how Amazon’s algorithms work. Otherwise, it’s impossible to develop a successful strategy for increasing your sales.
Amazon features two algorithms:
* Search: This algorithm determines your product’s rank in search results. Amazon’s search algorithm is based on several factors related to your product, including targeted keywords, category, its reviews and price. Amazon also keeps a check on vendor-related factors, such as your shipping times and return rates.
* Buy Box: This algorithm determines whether your product wins or loses its Buy Box — The Buy Box appears on the right-hand side of product listings and makes your business the first choice when a user clicks, “Add to Cart.” For this algorithm, Amazon acknowledges factors, including your prices, reviews, and shipping methods.
Due to the complexity of Amazon’s algorithms, as well as continuous updates, businesses often partner with an agency that specialises in Amazon marketing. When you partner with an established agency, like WebFX, you receive an award-winning and hands-on team that understands Amazon.
With their expertise, your business gains a trusted partner. We’re also happy to explain how Amazon’s algorithms work, which helps your team understand our recommendations when optimising and advertising your products.
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We shall simplify how Amazon works: Amazon SEO Explained!
5 tips to boost your Amazon sales
1) Keyword research
Anyone can set up an Amazon seller profile, but not everyone has the business acuity to make it succeed.
Keyword research is significant to this success. Once you find your high-value keywords, you can incorporate them into multiple aspects of your Amazon account to push your products out there. It’s suggested to do some industry and competitor research before you set up your account.
You need to do some serious competitor and industry research before you get up and running on Amazon.
2) Mobile Optimisation
63 per cent of Amazon users use mobile devices for online shopping. Considering this, certain measures becomes vital to acknowledge when it comes to mobile optimisation. Similar to the process of optimising images, titles and descriptions to look enticing on a desktop view, you must always check that everything looks optimal when viewed on mobile devices. Consider that all the aspects of the Amazon product page will look different on smartphones and tablets. Here are a couple of things to note for the difference in appearance desktop versus mobile:
* Image sizes
* Amazon product searches
* Amazon product detail pages
3) Protect your brand with Amazon Brand Registry
If you want to boost your sales on Amazon, its important to enrol in the Amazon Brand Registry. This service provides your company with proactive brand protection. It removes any content that violate or promotes inaccurate information about your brand automatically.
The Amazon Brand Registry also includes a variety of search tools, which permits your team to search for content that breaches the guidelines. For example, you can search with bulk Amazon Standard Identification Numbers images and keywords.
Here’s the list of things required to join the Amazon brand registry:
* A registered trademark
* A document that verifies you are the owner or authorised agent for the trademark
* An Amazon account.
By enrolling your company in the Amazon Brand Registry, you prevent unauthorised companies from selling your products. You also eliminate knock-off versions of your product from the marketplace, which ensures shoppers only buy from you or an authorised seller.
4) Make your product titles informative and descriptive
If you’re searching for ways to boost your sales on Amazon, you’re going to hear about product optimisation. It’s vital for not only improving your ranking in search results but also prompts your potential shopper to purchase your product.
It’s important to optimise your products by creating informative and descriptive product titles — within 200 characters. Amazon suggests abiding by this naming format: Brand + Model + Product Type.
5) Run an Amazon pay-per-click campaign (PPC)
Vendors can also boost their sales by running an Amazon PPC Campaign. With a PPC campaign, either for Sponsored Product Brand, Sponsored Brands, or Product Display Ads, you can reach your target audience as they search for related products.
PPC campaign helps your product to show up at the top of search results — above all the organic listings. That provides your product with colossal exposure from shoppers and advantage which can cause them to not only click on your product listing but add your product to their shopping cart.
As an Amazon merchant, you’ll always be refining everything. From regularly enhancing your product listings to observing your competition, the key is to be on top of everything. This can be arduous for some sellers, but the hard work is meriting when you start raking in the dough.
Try to incorporate the above techniques in your merchant account. We are sure you and your business will shine.
See you on the first page of your niche.
About the author:
With extensive experience in the commercial utilisation of multiple social media channels including Facebook, Instagram and YouTube, Jayant builds successful social strategies that increase brand awareness, promote customers engagement and ultimately drive web traffic and conversions. With an undergraduate degree in business administration and strong business acumen, he brings a customer-focused approach to online and social marketing.
Sources on Inspiration:
https://www.junglescout.com/blog/how-to-increase-amazon-sales/
