Lifebuoy Advertising Strategy: Bunty, “Tera Sabun Slow Hai Kya?” and A Behavioural Branding Case Study

A behavioural branding case study on Lifebuoy’s Bunty and how everyday realism-built trust, recall and habit formation.

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Nidhi Saxena January 22, 2026 0 Comments

Southeast Asia’s Most Awarded Agencies of 2025: What Made Them Agency of the Year Winners

A deep dive into how Southeast Asia’s best agencies won Agency of the Year 2025 through integration, craft, and results.

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Nidhi Saxena December 16, 2025 1 Comment

How Piyush Pandey Shaped the Indian Ad Industry’s Golden Era

Discover how Piyush Pandey shaped India’s golden era of advertising through emotion, simplicity, and timeless storytelling.

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Nidhi Saxena October 28, 2025 1 Comment

Spotlight on Admen: The Masterminds of Messaging

Social Buzz takes you on a journey through the best global admen ever! This blog post serves as the GPS for other posts in the campaign

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ambujsaxena05 April 24, 2025 2 Comments