Shera: The iconic Mascot of CWG
Shera is an iconic mascot who was designed by Sonia Manchanda, principal designer for the Commonwealth Games project from Idiom Design & Consulting. Idiom Design apart from creating the CWG mascot Shera also designed the chakra logo, graphics, and the overall look of the city, in the competitive and non-competitive venues.
His name comes from the Hindi word Sher – meaning tiger. Shera truly represents the modern Indian. He is an achiever with a positive attitude, a global citizen but justifiably proud of his nation’s ancient heritage, a fierce competitor but with integrity and honesty. Shera is also a ‘large-hearted gentleman’ who loves making friends and enthusing people to ‘come out and play’.
In Indian mythology, the tiger is associated with Goddess Durga, the embodiment of Shakti (or female power) and the vanquisher of evil. She rides her powerful vehicle – the tiger – into combat, especially in her epic and victorious battle against Mahishasur, a dreaded demon.
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Shera embodies values that the nation is proud of majesty, power, charisma, intelligence, and grace. His athletic prowess, courage, and speed on the field are legendary. He is also a reminder of the fragile environment he lives in and our responsibility towards the protection of his ecosystem.
There is one song for the mascot also composed by the popular composer of INDIA the song contains the initiative “Shera Shera”
The mascot Shera visited many schools across Delhi to create enthusiasm and interest for the Commonwealth Games being held.
About the Author:
Aditi Garg is an MBA student, filled with curiosity to learn and explore more of the Digital Marketing World. As a Digital Marketing Executive at Social Buzz, Aditi takes an active part in curating content, and strategizing marketing campaigns to execute them with perfection!
This was so interesting to learn more about Shera and the history behind the mascot. I never knew any of this!
It’s so nice knowing about the history of something.
I remember back in the day when I used to edit Commonwealth Games videos at my office, my sports reporter friend would always tease me with “Hey Ana, look at your cute bagheera friend in the video” 😃😃At that time, I didn’t know much about the history or concept behind the Shera mascot. So yes, thanks for enlightening me 😊
The mascot is adorable and has a friendly face, it’s easy for people to be charmed and be inspired with it.