Podcast

A couple of questions before you listen to the next episode: is branding and digital marketing in India the same as that in Canada?

Does the audience consumption pattern stay the same in both geographies?

Are the parameters of measuring the ROI of a branding activity be the same for both India and Canada?

If you disagree with any of the questions or are doubtful about their answers, this episode will help you a lot!

Today, we have an interesting guest with us- Gneev Nagi, a 2014 NIFT Alumnus!

Gneev is an experienced Marketing Professional with a focus on building brand equity for large corporations and homegrown organizations. Gneev Nagi finds stories in culture, people, and places and ties her understanding of trends in making brands sound more humane.

Skilled in Digital Marketing, Content, Communications, and Social Media Management, she excels in teamwork and taking initiative in cultivating business relationships

In her career as a Marketer, she has supported the creation of digital marketing strategies for over 15 brands in the B2B/B2C space.

Recently, Gneev has moved to Canada and she is finding time to do what she loves to do- get fit and pursuing her passion for arts and culture.

Gneev will share her experience about branding and digital marketing in India vs Canada.

Blogging has taken the online consumption world by storm! With humble beginnings in 1994, blogging has formed the major chunk of a Marketing manager or Business owner’s marketing strategy, with Emailers and Social Media strategy coming a distant second in the Marketing strategy. With 504 million blogs over the internet in 2018, it is important for a brand or organisation to catch on to the bandwagon and cut the clutter through a comprehensive and robust blogging strategy. 

Today and in the days to come, Blogging shall help IT, Fintech, Electronics, Fitness, Personal Care, Political and other sector companies to create their niche by keeping their community abreast with latest developments and receiving and responding to customer feedback. 

Blogging is a recent phenomenon that started with the online diary of Justin Hall in 1994. With 23 blogs in 1999 to 504 million blogs in 2018, Blogging has indeed come a long way to disrupt how people create and consume online content.

In this episode of Social Buzz podcast, Ambuj Saxena takes you through the evolution of Blogging.

Blogging is a recent phenomenon that started with the online diary of Justin Hall in 1994. With 23 blogs in 1999 to 504 million blogs in 2018, Blogging has indeed come a long way to disrupt how people create and consume online content.

In this episode of Social Buzz podcast, Ambuj Saxena takes you through the evolution of Blogging.

Hiring a Digital Marketing agency is a tough decision for any business owner. Thus, what is the right time to take the plunge? 
What goes through the business owners’ mind to set out a budget for the involvement of a digital marketing agency? 

Ambuj Saxena, Co-Founder of Social Buzz, answers the queries and navigates through a business owners’ dilemma to hire a Digital Marketing agency in this episode of Social Buzz podcast. 

Engaging a Digital Marketing agency for promoting your products and services and getting the expected output from the agency begin with the business owner’s enlightenment and awareness about his/her business’ requirements.
A good client brief and reasonable expectations of outcomes result into measurable outcomes and lower levels of disappointment.
In this podcast, Ambuj Saxena, co founder of Social Buzz podcast takes you, as a business owner, through on how to prepare the most focussed client brief for the Digital Marketing agency.

Every cloud has a silver lining!
COVID 19 Corona Lockdown has affected countries around the globe and this has manifested in the way we think, live and consume technology on a day to day basis.
The period of lockdown is coming out with a few lessons for us including the changes in Lifestyle we need inorder to live more sustainably.
While many sectors are badly hit and a global recession has already started, there are few bright spots of opportunities in some global sectors.
In this podcast, Ambuj Saxena, co-founder of Social Buzz, shall take you through the opportunities that will play a big role in the days and months to come! If you are a smart business owner, this podcast shall be of immense value to you.

The internet has led to an information overload for all of us, diverting our minds and energies in issues and conversations that may not be relevant to us.
How do we break the clutter and use the internet technology in a more optimised manner? Hashtags are the answer to all such questions!
Have you realised that much of the internet consumption is due to the hashtags that you search on twitter and Instagram?
In this episode of Social Buzz podcast, Ambuj Saxena shall take you through the history of Hashtag marketing and how it can be tapped by businesses to create digital footprint!

Contrary to popular perception, Earth Hour is not just a time of day when one switches of lights from 8 pm to 9 pm on last saturday of March. It is much bigger in idea, size and impact! It is behavior change action and involves coordination at many levels. It’s not as easy to execute as you might think… In this episode of Social Buzz podcast, we shall take you through the journey of Earth Hour and how Cause Marketing campaigns were started and the rationale behind them.

Devising a Marketing strategy can be a daunting task and choosing the right platform for executing the strategy can be even more difficult. Social Buzz podcast puts your concerns to rest with statistics that support a social media platform and a few questions that riggle your mind in order to help you tread the path to the answer!

B2B and B2C marketing are the buzz words in the marketing parlance. Opting for any of them to grow your brand/promote your service has different communication route and differs in the impact of the Marketing effort.
In this episode of the podcast, Social Buzz helps you understand which mode of marketing is best suited for your business needs.

Digital consumption has grown by leaps and bounds, the world over ! Ambuj, co. Founder of Social Buzz, analyses quantitatively and qualitatively, the online consumption pattern in India and over the world.

Welcome to the podcast that talks to the youngest of the generation cohorts- Gen Z!
With dreams in their eyes and fingers on the digital screens, they are out there to outwit everyone and carve a niche for themselves in this world! They are aware and curious yet smart at the same time! They are not bogged down by any force in the world! Born between 1995 to 2015, this generation has taken the Digital world by storm and brought new trends that were never heard before!
Tune in to the Social Buzz podcast as 7 year old, Geet shares her online consumption habits!

Baby Boomers is by far the richest Generational cohort! They have seen the manufacturing age, IT age and now the Digital Age. They have seen scores of countries gain independence, India’s Cricket world cup wins, 9/11 attacks and the Great global recession! No wonder, the Baby Boomers are the richest generation!
It’s interesting to observe the online consumption trend of the Baby Boomers as stated by Dr GG Saxena, an IAS retired and currently working on World Bank projects.

As a Marketing Manager, you would find each and every marketing strategy aimed at attracting the attention of the Millennial. Whether it is the Marketing platform to be used, the time of display of ads, the content. color and aesthetics of the graphics or the Call to Action… All the parameters need a tacit “Millennial check” before they are published! What makes Millennials such an integrated part of our Marketing or Digital Marketing mix? Take a deep breath as Ambuj takes you through the psychology of wooing the Millennial cohort!

Ever felt puzzled at the mention of the word, Millennials?
Have you ever wondered how the term, Baby Boomers, was coined?
Do you know how the online behavior of Virat Kohli would be different from online behavior of Sachin Tendulkar?
In this podcast episode of Generational Cohorts, Ambuj shall take you through the definition of Generational cohorts, how each of them is defined and how to gauge the online consumption pattern of each cohort!Stay tuned and don’t forget to take notes.

Spotify:https://open.spotify.com/episode/3uVHQMfUm8izXHqHxe2TUd

Anchor:https://anchor.fm/socialbuzz/episodes/What-are-Generational-Cohorts-ebucji

Are you clueless about your customer?
Are you not able to decipher the trends of buying?
Are you possessing a great product but no customer?
If you say a yes to any of these questions, you need to sit back and think hard! Who is my customer and what need does my product/service fulfill? This podcast episode by Ambuj, Co-founder of Social Buzz, might help you think in a more focused manner.

There are roughly 7.7 billion people in the world. All are unique in their own ways. However, there are somethings that bind them together- Technology. As Information Technology has taken over, majority of the world has adopted its consumption in various ways and on various devices. While some have a habit of finding daily dose of entertainment on the internet, others would be more interested in finding out world news.
In this episode, Ambuj Saxena, Co-founder of Social Buzz, takes you through the online consumption pattern observed across the globe and in the podcast, he takes you through the online consumption pattern in India, the World’s largest democracy.
There are interesting anecdotes and serious learnings for marketeers and business owners who still don’t realize that the digital world has become even more powerful since its inception!
Stay tuned and don’t forget to take notes!

It is not easy to build a brand or run a profitable business. Achieving success for an entrepreneur is a combination of many things such as Problem to be solved, a great product/service, enthusiastic team, robust operations and a carefully crafted Marketing strategy.
In this episode, Ambuj Saxena, co-founder of Social Buzz, takes you through the apt marketing strategy and how to craft a comprehensive digital marketing strategy.

Corona Virus outbreak has led to lockdowns in order to prevent community spread. The lockdowns though positive and preventive in nature, have halted the day to day routine of younger ones’ as well and their energy needs to be spent at home more often than ever!
How does a7 year old Geet who is active Ballet dancer, plays basketball and does fencing keep herself occupied during the lockdown. Catch the enthralling and hilarious Geet answer questions shot at her by her uncle, Ambuj Saxena, co-founder of Social Buzz.

Geet has some interesting questions to ask her grandfather, Dr GG Saxena, retired IAS on how to spend time at home during the Corona virus quarantine time.

Corona Virus has created a havoc among all strata of global society. People are in lockdown and spending time at home and are clueless on how to spend time at home! But is corona virus lockdown such a liability or can it be an opportunity for learning new things or pursuing new hobbies?
Dr GG Saxena, IAS Retd, mentor of BnBNation and a book author of “Indian BnBs: An emerging disruptor in the Hospitality sector” talks to Ambuj Saxena, co-founder of BnBNation and Social Buzz about to how spend time constructively. The likely activities could be Yoga, play music, talk with family, crack jokes, pursue a hobby, spend times off the mobile screen or TV screen etc.
7 year old Geet Saxena is behind the scenes and Social Buzz is thankful to her as she is instrumental in conducting this podcast episode.

At 7 years of age, Geet Saxena is the youngest content writer in the Social Buzz team. Her sharp memory and penchant for watching Hindi movies multiple times and remembering their dialogues, helps Social Buzz crack many a client pitch.

Human Resource is a critical skill set that every Entrepreneur is assumed to have. However, we see many startups fall apart due to lack of team skills or team bonding or belongingness to the organization.
Dr GG Saxena, IAS retired and currently Sr Vice President, TSCPL asks MrAmbuj Saxena, co-founder, Social Buzz, some pertinent questions on current recruitment trends. During the candid discussion, there are pertinent points of discussion that revolve around the current recruitment trends and tapping digital marketing channels for building a positive candidate profile that speaks out before the candidate utters the first word. Tune into an insightful discussion.

Recruiting the best talent in the industry is one challenge however, motivating your employees and getting the best out of them without fail is a different challenge altogether. Ambuj Saxena, co-founder of Social Buzz discusses with Dr GG Saxena, IAS retired and currently Senior Vice President, TSCPL, how to categorize employees in an organisation and how to get the best out of them through positive reinforcements in the long term.

Out of a global population of 7.8 billion as on date, there are only a select few whose achievements matter to you especially if you are sitting on the recruitment side of the table. Welcome to the next podcast by Social Buzz on how to evaluate a candidate on certain parameters and how to ascertain the marks on those parameters before taking an informed decision.

With an experience in public dealing as a retired IAS, Dr GG Saxena shares secrets with Mr Ambuj Saxena, Co-founder of Social Buzz on how to recruit the right candidate for the job and grow together!

Delhi state elections 2020 has become a mega event in the aftermath of passing of the Citizenship Amendment Act. Political parties of all hues mainly Arvind Kejriwal led AAP and BJP have put all their might into this fiercely contested elections. Social Buzz team analyses the impact of Delhi Elections on the virtual world, namely Social Media and how the common people’s opinion is making its mark and influencing everyone’s voting pattern. Social Buzz presents another vlog that has Ambuj Saxena, co-founder Social Buzz and Abdullah Khalid, Digital Marketing executive at Social Buzz for analysis of impact of Delhi state elections 2020 on social media.

Native advertisements has been around for quite some time. In a relatively short span of time, Native Advertisement has become the focal point for brands who wish to be seen in front of a targeted audience. Mr Abdullah Khalid, Digital Marketing Executive at Social Buzz answers probing questions on native advertisement by Ms Shilpa Khatura, Social media intern at Social Buzz. Watch the engrossing 5 min discussion that can help solve your organisation’s marketing objectives!

Buzz Sprout: https://socialbuzz.buzzsprout.com/536419/2588332-social-buzz-podcast-episode-8-native-advertising

CAA and NRC have brought to light many glaring pitfalls of the state machinery like Police in handling the crisis. Had Delhi Police crisis management been more prompt and robust, would the revolution been smoother and less violent?

Mr Ambuj Saxena, co founder of Social Buzz and Mr Dheeraj Agrawal, Digital Marketing strategist at Social Buzz, investigate in an apolitical and dispassionate way as to where did Delhi Police had been found wanting!

Buzz Sprout: https://socialbuzz.buzzsprout.com/536419/2398901-social-buzz-podcast-7-role-of-state-machinery-s-crisis-management-on-social-media-platforms

The Art of Blogging decoded! Blogging is no rocket science but if you are stuck, you are stuck!Ambuj and Abdullah deep dive into the nuances of blogging and what works and what does not work when you blog while throwing light on Google algorithm. If you are an aspirational blogger or just starting out as a blogger in any domain, you might find a few things that work for you.Stay tuned!

Buzz Sprout: https://socialbuzz.buzzsprout.com/536419/2049321-social-buzz-podcast-6-the-art-of-blogging-decoded

Dating apps like Tinder, Bumble etc have taken the modern relationships by storm. On the one hand, they have brought out the introvert out in the open and on the other hand, it is responsible for breaking up relationships. Check out the best dating apps there are and how dating apps are surviving in this highly competitive world.

Buzz Sprout: https://socialbuzz.buzzsprout.com/536419/2006470-social-buzz-podcast-episode-5-dating-apps

Facebook is changing rapidly and it’s tough to stay abreast! Recently Facebook has rolled out the News Page index which seems to have strategic thinking behind it. Mr. Ambuj Saxena, Co-founder, Social Buzz delves into the new feature for Mr. Abdullah who has his own doubts about it. Check out the vlog on the Facebook new feature: The Facebook page news index.

Buzz Sprout:https://socialbuzz.buzzsprout.com/536419/1967848-social-buzz-vlog-episode-4-facebook-news-page-index

Mr Abdullah Khalid, a motivational speaker talks to Mr Ambuj Saxena, co-founder of Social Buzz about the marketing strategy deployed by Motivational speakers including Shiv Khera, Jay Shetty etc. The main strategy revolves around digital platforms with a story and an interesting way to narrate the story.

Buzz Sprout:https://socialbuzz.buzzsprout.com/536419/1967995-social-buzz-podcast-episode-3-motivation-speakers-marketing-strategy-decoded

Buzz Sprout:https://socialbuzz.buzzsprout.com/536419/1575922-social-buzz-podcast-episode-2-how-can-insurance-companies-get-better-google-rank

A free wheeling, non-political discussion between Mr Ambuj Saxena, Co-Founder, Social Buzz and Mr Abdullah helps you track the social media journey of the keyword, Article 370 in the wake of Abrogation of Article 370 by Government of India. The episode is a non-political attempt to decipher the popularity and social conversation about Article 370 to bring to light the relevance of politics on social media platforms in India. While conversations on traditional media are not measurable, one can quantify the conversation around a certain topic on digital media.

Buzz Sprout: https://socialbuzz.buzzsprout.com/536419/1569088-social-buzz-podcast-episode-1-impact-of-abrogation-of-article-370-on-social-media

View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.