contact@socialbuzz.org.in
+91 7042106011
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
Blog
Home OTT Trends OTT Marketing Strategies
OTT Trends

OTT Marketing Strategies

SocialAdm August 30, 2021 0 Comments

Different OTT platforms, since their inception understands the needs and pain points of consumers, come up with a solution to solve these demands, and produce a user- and business-centric product are some primary steps taken by OTT platforms. Some other considerations are competitors’ research (to understand the competitor’s landscape, features, and shortfalls), consumer research (listing the consumer’s expectation and taste) & prototyping (a representative model is built to validate its experience).

3 Must-watch Netflix movies for an Entrepreneur

Favored factors which lead to the adoption of OTT services by consumers are its cost, content availability, convenience, smartphone & mobile internet penetration, user experience, social value, and net neutrality.

In the last two decades, the marketing landscape for everything has changed dramatically. Consumers are better connected, educated, and have more alternatives for meeting their expectations.
A marketer’s work is not only concerned with stimulating the interests of potential consumers but with engagement, conversion, and retention as well. Their task involves choosing of correct marketing platform or channel for converting the users and developing a cost-effective marketing budget.

Check out our previous blog post on OTT Platforms Industry – Inside Out

Every OTT platform adopts different strategies for its promotion and web series and its original content publicity.

Embedded marketing:

Embedded marketing, product placement, and branded entertainment are all concepts that refer to brands being paid to appear in web series, movies, documentaries, and entertainment channels. This strategy is adopted for associating a product with the character, which highlights the name of the brand. The brand name adds credibility to the content. So, this strategy serves as a win-win deal for the brand, characters, and the web series. The pervasiveness of this strategy is gaining a lot of traction among brands and producers to support the expenses and expand their outreach with mutual benefits.

Email Marketing

For most marketers, email marketing is a common means of communication. With its smart recommendation engine, the email channel makes it simple to send triggered emails. Additionally, the What You See Is What You Get capability makes emails more engaging and allows effective upsell or add craze among the audience.

In-App Notifications as OTT Marketing strategy:  

In-App notifications allows the use of many of those features as online or app-push alerts. Custom designs, different event notification schedules,  and CTA button support, and more are included to make the audience app experience more engaging.

Web-push Notifications:

Web push notifications allow platforms to reach users across all major browsers. A variety of designs with a small or large image are used for notifications depending on marketing objectives. Some platforms use the channel to automate campaigns with e-commerce-specific triggers. It also supports the expansion of outreach across many geographies and domains. 

Video Ads:

The usage of videos in OTT marketing is an excessively popular tool to engage the audience.  OTT platforms make films ranging in duration from 15 seconds to one minute to increase engagement. These strategies encourage more interaction from the audience.

OTT Marketing Campaigns:

Digital marketing campaigns are also among a buzz among the publicists and marketers where the audience engages with leads. This strategy is appreciated for introducing curiosity and transparency among the audience.

There is an endless number of strategies that are adopted for effective marketing of the content by OTT platforms. The marketing strategies of Amazon Prime and Netflix greatly vary on factors like sentiments of the audience where Netflix earns global approach or modern sentiments. On the other hand, Amazon Prime has local approach or traditional sentiments. The other factors are cost, availability of content and access, etc.

The genre and nature of the content and OTT platform influence the marketing style for the content. Ex: Mirzapur from Amazon Prime Videos was good enough for creating a stir with its bold dialogues or dialogue snippets, the show’s scenes were well absorbed with meme culture even before its release. While Family Man used character cliffhanging as a tool to garner people’s eyes and its interesting campaigns like #TheFamilyManJobHunt and #SrikantKahanHai.

About the Author

Punya is a student at Delhi University, stoked with inquisitiveness to absorb and probe into every aspect of the social world. As a digital marketing intern at Social Buzz, Punya takes joy in learning the nuts and bolts of Digital Marketing. She loves to write and learn about marketing campaigns. When not writing, she is found strolling in the gardens near water or just gazing at the night sky.

Amazon Prime Campaigns email marketing channel embedded marketing Hotstar In-app notifications marketing strategies Netflix OTT Marketing Prime Videos Video Ads Web-Push notifications
249
2445 Views
7 Best India News PodcastsPrev7 Best India News PodcastsAugust 30, 2021
Top 10 Podcasts on EducationSeptember 9, 2021Top 10 Podcasts on EducationNext

Related Posts

OTT Trends

CRIME DRAMAS THAT CAN MAKE YOUR JAW DROP!

Beyond the glory, Crime dramas emphasise the dilemmas and realities encountered in the...

SocialAdm June 18, 2021
OTT Trends

OTT Marketing Strategies

OTT Marketing strategies are a significant way for brands to reach potential customers...

SocialAdm August 30, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • Top 3 Iconic Ads by Piyush Pandey: The Mastermind Behind India’s Most Memorable Campaigns
  • Top 3 Iconic Advertisements by Prahlad Kakkar: Creativity That Defined an Era
  • Spotlight on Admen: The Masterminds of Messaging
  • Top 5 Iconic Ads by Microsoft: Marketing That Empowered a Generation
  • Exploring the Untapped Infotainment Potential in Metaverse
Recent Comments
  • Shamlee on Native Advertising
  • Dr GG Saxena on Top 3 Iconic Ads by Piyush Pandey: The Mastermind Behind India’s Most Memorable Campaigns
  • Spotlight on Admen: The Masterminds of Messaging - Social Buzz - Times of India empanelled Digital Marketing Agency in Delhi on Top 3 Iconic Ads by Piyush Pandey: The Mastermind Behind India’s Most Memorable Campaigns
  • Spotlight on Admen: The Masterminds of Messaging - Social Buzz - Times of India empanelled Digital Marketing Agency in Delhi on Top 3 Iconic Advertisements by Prahlad Kakkar: Creativity That Defined an Era
  • Iconic Ads by Piyush Pandey That Changed Indian Advertising on Top 3 Iconic Advertisements by Prahlad Kakkar: Creativity That Defined an Era
Archives
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • May 2024
  • April 2024
  • February 2024
  • January 2024
  • December 2023
  • October 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • December 2022
  • October 2022
  • September 2022
  • August 2022
  • June 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
Categories
  • Advertising campaigns
  • AI/Metaverse/Web3
  • Amazon
  • Branding
  • Business Blogging
  • Content Marketing strategy
  • COVID 19
  • digital marketing
  • Digital Marketing Trends
  • Journalism
  • OTT Trends
  • Podcast
  • PPC
  • SEO
  • SMM
  • Social Buzz Recommendations
  • SOCIAL MEDIA MARKETING
  • Startup
Meta
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Categories
  • Advertising campaigns 30
  • AI/Metaverse/Web3 24
  • Amazon 2
  • Branding 4
  • Business Blogging 2
  • Content Marketing strategy 3
  • COVID 19 2
  • digital marketing 4
  • Digital Marketing Trends 21
  • Journalism 1
  • OTT Trends 9
  • Podcast 5
  • PPC 2
  • SEO 5
  • SMM 7
  • Social Buzz Recommendations 12
  • SOCIAL MEDIA MARKETING 14
  • Startup 4
Recent Posts
No posts were found for display
Gallery


Tags
Advertising AI Amazon Prime Ambuj Saxena artificial intelligence Branding covid 19 Digital Marketing Digital Marketing Agency Digital Marketing Tips Digital Marketing Trends Facebook facebook marketing Hire a digital marketing agency Hotstar immersive experience India influencer marketing instagram shopping Linkedin LinkedIn Marketing marketing Marketing strategy Marketing Tips mascot metaverse Netflix OTT Platforms podcast Ravish Rawat rebranding Roblox seo smm Social Buzz Social Buzz podcast social media Social Media Marketing Social Media Marketing Tips social network twitter virtual world VR web3 web3.0

Buoyed by its successful campaigns across 10+ sectors in a matter of a few months, Social Buzz has earned a highly positive word of mouth in a very short span of time. It’s time you hopped on our band wagon!
Services
Website-Design & Development
SEO & Google Ads
Pay Per Click
Social Media Marketing
Content Marketing
Content Marketing
Online Reputation Management
Contacts
Adress: Near National Heart Institute, D-143A 3rd floor, East of Kailash, New Delhi, Delhi 110065
Website: Social Buzz
Email: contact@socialbuzz.org.in
Phone: +91 7042106011
Terms of use | Privacy Environmental Policy

Copyright © 2019 Social Buzz. All Rights Reserved.