Minimalist Marketing Explained
Have you ever felt relatable with an advertisement? Marketing style centres around the manifold needs of consumers. A consumer is considered to be the ultimate king of the market. Her/his choices are influenced by his social, economic, and political conditions which in turn shapes the marketer’s strategy. There exist different types of marketing strategies like Word of mouth, Diversity marketing, Relationship marketing, Cause marketing, Minimalist marketing, and many more.
The word ‘minimalist’ simply means simplicity. Consumers regularly take thousands of messages, advertisements, and notifications, etc. In this competitive era, every commercial establishment is working hard to maintain and pitch the customers for a long. Competitors are using images, colors, voices, gifts, and many more attractions to make their campaign large and customer friendly. But, adding too much of it can take away the interests of the consumers. Nowadays, customers are inclined to styles that they can personally relate to. For example, Apple conveys the idea of maintaining privacy through their leaf turning into a lock.
Similarly, Mercedes-Benz presents the idea of celebrating Christmas with their classic cars.
Both of these posters drop the bigger idea with the small inclusive gestures which convey the ideas of the brand. It yields the idea that ‘simple is attractive’. Streamlining your idea and your motive promises customers with easy comprehension.
3 Simple steps to Minimalist marketing
Step 1
The first step towards Minimalist marketing is to get to know your customers thoroughly. Your enterprise should focus on the needs and consumption patterns of their customer. If an enterprise knows this, then certainly it will devise an effective strategy to strike with the preferences of the customers. For example, get to know your customer’s preferences through market surveys, Instagram polls, customer profiles, questionnaire methods, holding events and seeing the past consumption pattern, etc.
Step 2
The second step is to keep your content simple. Design your content and advertisements in such a way that customers can simply get the value and intent of your enterprise and what they are looking for. Incorporate clear graphics, easy text, and focusing on the product are the core elements of this concept. For example, if you are selling cupboards then the image of a room stuffed with more of other furniture and less of the cupboard will be inappropriate. It will drive the focus of the customer or the audience from the cupboard to the other furniture. There should be a balance between making the picture look attractive as well as focusing on the product which you are trying to sell.
Step 3
The third is the quality of your campaign. Your content should be realistic and rich in quality which could highlight the idea of the campaign. It should have some intellectual humility that can be cherished and appreciated by all. For example, add human value to your campaign. Suppose you are selling pens, also convey a message that pens are mightier than swords or you can write your destiny by writing with a pen.
Conclusion
Marketing can be a tricky game— it is an all-time battle involving learning and relearning the best from the audience and serving their needs. It is like a fluid process, which should be assessed regularly and needs scaling from time to time. Taking a quarter or two to recheck your strategy is a healthy step for maintaining the potential customers and attracting new customers.
Minimalist marketing can be comprehended as showcasing the essential and indispensable attribute of a product or service, which can be easily understood by the buyers. This concept is colloquial, defined as ‘less is more’.
