MEMELICIOUS

Are you aware of the never-ending obsession of scrolling down and sharing memes on different social media platforms? Are you also going through that delightful obsession?

It is a pre-eminent fact that social media is flooded with memes these days. People never get tired of sharing and tagging their friends in different memes. It is emerging as one of the most enthralling sources for digital interaction and entertainment. Moreover, people are now highly engrossed in the process of making memes. Humour, entertainment, and cleverness are considered to be the basic ingredients of a meme.

Entertainment is not the only purpose for which memes are prominent. Nowadays, marketers are realizing that meme marketing is also a very efficient and distinguished tool for marketing. Brands like Netflix, Gucci, Baskin Robbins, etc are using meme marketing very effectively. Since we are living in a jet age where everyone is in a rush, memes help the brand to reach the audience very quickly to promote their brand in a very quick span. Moreover, inexpensive costing makes it attractive for brands to market through memes. Memes convey the idea more placidly than words or videos. Over and above that it provides a way to get into the minds of the target audience through fun and entertainment.

• 

It all seems pretty fascinating to market our brand through memes but the fact is that all the captivating memes that are made for marketing are a result of significant hard work. Different aspects must be kept in mind for effective meme marketing.

1. Connecting the Dots

It’s imperative to make sure that the content of the meme must be in line with the brand values and services. The target audience plays a very crucial role in deciding the content for memes. When all the three aspects i.e. the brand, target audience and content are blended, then a meme is produced. Depending on the target audience, the use of explicit content must be refined accordingly. All these must be done in such a way that the final meme output proves to be funny and clever resulting in more engagement.

• 

2. Promotion versus Engagement

The basic aim of any meme marketing strategy must be to engage the audience in a witty and subtle way. People usually showcase a typical resistance towards the memes that focusses more on promotion than engagement. Therefore, the objective of the meme must be to engage the users majorly with a pinch of promotion in it.

• 

3. Toe to Toe

To create an insightful meme, the content developers must be well versed with the current trends and updates. Meme marketers have the option of using existing memes by connecting it with their brand, or else they can produce fresh memes based on the latest trends and updates. For instance, a meme based on recent sports or political update which is related to the target audience.

• 

As the people’s liking for clever and witty content is never going to fade, the meme marketing culture is expected to take a much-evolved shape in the future as well. It can be expected that brands will start emphasizing more on meme marketing due to its popularity across youngsters and middle-aged people as well. Memes entered social media as the source of fun and entertainment but now they are proving to be a pretty effective tool for the brand’s shout out.

About the Author
Working as a Digital Marketing Executive at Social Buzz, Abdullah Khalid is a certified competent communicator and an award-winning humorous speaker. Due to his incessant love for Public Speaking, Abdullah Khalid is also recognized as a young Motivational Speaker and a Public Speaking Trainer.