LinkedIn Marketing
Social media has emerged as the most popular platform which has given endless opportunities to people to connect with their friends and family. Moreover, this platform has been proven as an effective way of marketing and is now used for business purposes. With wide customer reach and improved customer services, this platform has turned up as the most cost-effective platform for brand building.
One of these social networking site founded in 2003, that has now grown into a community of 575 + million professional users is LinkedIn. LinkedIn is an online site for the business community, where the professionals connect with the industry, grow their business connections, discuss business plans, network with their colleagues, search for jobs and hire new. This social media platform has been marked as one of the most effective media for marketing. Whether you want to build brand awareness, generate leads or establish connect with the market, LinkedIn is the only channel that can connect your brand with more than 450 million professionals across the globe.
Objectives of LinkedIn Marketing?
Listed below are objectives stating why you should be using LinkedIn marketing to achieve your business goals in 2020.
Grow and target your reach: A strong customer & potential supplier base is the root of the success of any business. Here, LinkedIn offers a simple connection to both. With advanced search filters and targeting parameters, you can choose and target your audience on LinkedIn.
Professionalize your brand: LinkedIn drives 80% of B2B social media leads, it acts as a superior professional platform for reaching buyers and decision-makers in a relevant manner. The audience on LinkedIn isn’t seeking out for entertainment or meme scrolling but is here to discover useful content which stands out to be the main reason why the majority of professionals and businesses join this platform.
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Promote your business: By properly utilizing LinkedIn’s company page features, a business can ensure that it reaches its target audience. LinkedIn is your best bet for generating leads, brand awareness and connection with a large number of engaged executives and influencers.
Supports your external business: When your company is active on LinkedIn, your customers are more likely to find you. The LinkedIn company page is a vital consideration as it can be used to deliver traffic to your website and any landing pages you have created. Also, when someone Googles your organization, your LinkedIn account tends to appear near the top search. It not just delivers traffic to your page but also ties the customer with the profiles of all your employees on the network.
Steps to ensure you are ranking well in a Google search:
- Use appropriate keywords in your bio and description of the page
- Use of expressive wording in the name of the company and job titles
- Fill in all the fields in your profile
- Add links to your blogs and company’s websites in your profile
Educate the potential clients: B2B marketing is all about gaining a proper understanding of their customers and prospects. The priority is to know what the customer wants and wants to hear. Besides that, you can educate your clients by telling them about your services to driving engagement through leadership articles and blogs. Being active in LinkedIn groups relevant to your business is another way to interact with and learn from people in your field.
Brand Credibility: On LinkedIn, you have to make your content stand out from the crowd. Publishing and Creating rich content can allow you to become a thought leader in your industry. It helps you in strategically positioning yourself as an influencer within the industry. Try linking YouTube videos and using images or gifs in your posts. LinkedIn figures show that posts with images include 98% more comments. Moreover, YouTube videos play automatically on LinkedIn and generate a 75% higher share rate. (Source: https://blog.hootsuite.com/linkedin-for-business/ )
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Above all, LinkedIn has emerged as one of the effective platforms for B2B marketing. The stats above show that 79% of B2B marketers have marked LinkedIn as the most important medium to generate leads. It’s a valuable tool in the social media sphere so make sure you fully optimize every opportunity it provides. Moreover, Social buzz assists businesses to formulate effective LinkedIn strategies to strengthen their foothold in the industry.
Have you formulated your LinkedIn Strategy yet to acquire the best talent in the industry or to become a thought leader in your segment of operations?
Sources:
https://business.linkedin.com/marketing-solutions/linkedin-pages/best-practices
Image source of Inspiration: https://pixabay.com/
About the author
Shilpa Khatura is a bubbly Delhi University student, full of creative ideas and a pro at dancing. With a friendly smile on her face, she can put you at your wits end with ease! She has been honing her Marketing and Communication skills for the last few years since her elder sister gauged her interest in the field of Marketing. As a Digital Marketing Executive at Social Buzz, Shilpa takes an active part in strategizing marketing campaigns and executes them to perfection!
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