Instagram v/s Pinterest

Individuals today are increasingly inclined towards consuming information by viewing instead of reading. It is because of this heavy demand and interest for visual content that social media platforms like Instagram and Pinterest have gotten well known.

Both of these social media channels fill an interesting need and have their own place in the social media arena. Both platforms are all about aesthetics. They’re visual-driven, yet in addition immense in size because of their own novel selling points. Despite the fact that both of these stages appear to be similar on a superficial level, they’re in reality totally different from multiple points of view.

With the number of visuals being shared and consumed around the world web, it’s sheltered to state that visual content is digging in for the long haul. This is why uploading visual content in the form of pictures and videos is becoming one of the most powerful digital marketing trends.

Read more about the emerging social media trends here

Let’s look further into the Pinterest versus Instagram theme, and examine how both of these astonishing visual social media channels contrast from one another. Also, how precisely you can use them to improve your business.

Instagram vs Pinterest: What is the difference?

Now if we simply analyze the difference between the two platforms, Instagram is utilized basically to share clients’ own photographs; Pinterest is essentially used to curate and save different content posted by different clients.  Instagram is progressively about sharing, while Pinterest is increasingly about finding.

Instagram rises as a basic yet amazing online networking application that allows you to transfer/share photographs/recordings through a cell phone. Any visual that you transfer can be seen on your Instagram profile. Also, individuals who are following you can see every post of yours in their newsfeed (simply like Facebook). The best part about Instagram is it can be utilized by any online life keen brand to fabricate brand mindfulness by sharing creative, fun visuals.

Pinterest is a social media community that permits users to outwardly share, and find new interests by posting pictures or videos to their own or others’ boards and perusing what different users have pinned.ss

Pinterest is often observed by users as a visual bookmarking tool. The action of pinning visuals on Pinterest is called “pinning“. Users usually “pin” visuals they find over the Web to relevant “boards”, which are only a collection of pins. After clicking a visual, the user is taken to the first page where it was found.

Instagram vs Pinterest: Which is better for your business?

While there is no denying that Instagram and Pinterest both are incredible visual networks, you do need to recognize what makes them special. Also, how and why you as a business ought to pick either of them to get a higher social media ROI.

Here is some portion of the separating factors that you have to remember when settling on Instagram versus Pinterest, and which of the channel is progressively reasonable for your business.

#1: Site Usage

At the point when it comes down to Instagram versus Pinterest battle, many individuals overlook that both of these channels have a purpose, which is unique to them. Furthermore, the manner in which users use them is totally different.

Instagram essentially permits its users to click pictures/videos from their mobile, upgrade them with the help of filters then to write meaningful captions and adding hashtags lastly sharing them with the audience. Instagram is the place where individuals not only follow each other but also brands that post visuals that their audience can connect with. It’s really an extraordinary apparatus for successful social media marketing. Brands utilizing Instagram, need to comprehend that its users are an alternate breed. They would prefer not to see the corporate, unremarkable form of your organization. Rather they look for more personal and very close cooperation with each brand they follow. This implies, as a business, Instagram is where you should be straightforward with your users. What’s more, give them a credible perspective on how you work, and what your brand stands for.

Talking about Instagram that works incredibly as a mobile application, however not so much on the desktop. Why? Because you can share or upload new stories or any regular post via mobile but not via desktop. You can anyway see visuals and drop comments on posts through a desktop.

Pinterest, on the other hand,  is completely different from Instagram. It allows its users to find/discover visual content they find interesting and then saving the content of other users. Many people use this network for curating ideas for events like a baby shower or weddings or birthdays. You must have done this too?

Pinterest can be marked as a visual Search engine because just like Google, it guides individuals to external sites and helps them discover new content. Does this mean Pinterest marketing can assist you in creating more traffic that converts into sales? Yes, it surely does.

#2: Users

When it comes to audience, Instagram has more than 1 billion monthly and 500 million daily active users. On the other hand, Pinterest has 265 million monthly active users.

#3: Marketing/Advertising

Instagram advertising is popular today since it is giving true outcomes, regardless of which structure you promote through photograph/video advertisements, carousel ads or stories. One of the primary explanations behind its prosperity is the reality it is connected to its parent organization, Facebook.

For promoting your brand on Pinterest, you can possibly utilize their advertisement platform if your business is situated in the US, which sort of limits your span. Pinterest permits you to pay for promotions either based on engagements or the number of clicks generated.

Given underneath are the various kind of formats you can use to promote your ads for Pinterest:

• Promoted pins
• Promoted video pins
• Promoted carousels
• Promoted application pins

#4: Hashtag Usage

Every Instagram user knows the significance of hashtags on Instagram. They are an integral part and help users in more than one way. Individuals using Instagram utilize hashtags to find, yet in addition helping other people discover content with the assistance of new and inventive hashtags. They can likewise follow hashtags of their decision.

Does Pinterest support hashtags? Truly, it does. In any case, they aren’t as helpful as they are on Instagram. One reason hashtags are used is to help users to find relevant content. It’s likewise essential to take note that just hashtags that you add to the pin’s description are clickable. This means adding them to your board description, account bio, and so forth won’t fill any genuine need.

Listen to our podcast about Hashtag Marketing

#5: Link Sharing

Instagram is an incredible tool for building your brand image and spreading awareness about your service/product. However, you can’t share any live links in your posts is a positive disadvantage. This implies you can’t straightforwardly direct people to your site from your Instagram content.

Other than Instagram Ads where you are clearly permitted to incorporate a link, the only space where you can post a link in your Instagram bio. 

Now, coming to Pinterest, things are inverse. Probably the greatest advantage of posting visuals on Pinterest is that each pin is legitimately connected to a site. That is basically how Pinterest functions for everybody. It does not just permit you, as a business, to support site traffic yet, but also helps you measure the effectiveness of the campaign.

After reading out the factors that we talked about above, you should attempt to figure out which one of them is right for your brand by considering the following factors.

• Your target audience
• Your marketing strategy
• Your business objectives
• Your accessibility of time and assets

Conclusion:

If you are having a hard time picking the best one for developing your business, at that point you might need to have a go at utilizing them two. Now if you want to be on the two networks but don’t have the time or opportunity, at that point get in touch with us about using our Pinterest Marketing or Instagram Marketing administrations.

Source:

https://www.lyfemarketing.com/blog/instagram-vs-pinterest/

https://99firms.com/blog/pinterest-statistics/#gref

https://99firms.com/blog/how-many-people-use-instagram/#gref

https://adespresso.com/blog/pinterest-vs-instagram/

About the author

Shilpa Khatura is a Delhi University student, full of creative ideas and a pro at dancing. With a friendly smile on her face, she can put you at your wit’s end with ease! She has been honing her Marketing and Communication skills for the last few years since her elder sister gauged her interest in the field of Marketing. As a Digital Marketing Executive at Social Buzz, Shilpa takes an active part in strategizing marketing campaigns and executes them to perfection!