Web3 Initiatives by Brands: Hyundai

ambujsaxena05 May 12, 2024 3 Comments

The perfect Experiential launch of Hyundai Venue N Line  

Name of the Brand: Hyundai
Sector of the Brand: Automobile

Initiative in Web3: Immersive experience to Promote Hyundai Venue N Line

Month and Year of Execution: September 2021
Agency that executed their Web3 brand campaign: Roblox

Intended Benefits:

What would you do if you are targeting a particular Age group or demographics? You have to understand where they are hanging out and what do they do where they hang out, right?

The Hyundai Mobility Adventure allowed Hyundai to connect with Gen Z in Roblox, a game development platform, in an engaging and interactive way. The campaign aimed to engage with the future generation of consumers, particularly targeting Gen Z.

Hyundai Mobility Adventure is an immersive web3 virtual ecosystem showcasing the Hyundai Motor Company’s vehicles and “future mobility solutions”. Hyundai Mobility Adventure allows the player to drive the company vehicles and experience future mobility such as urban air mobility (UAM), purpose-built vehicles (PBV), and robotics.

Themed Areas

The Hyundai Mobility Adventure comprises more than 70 sites within the Roblox game. Users can explore various themed areas, including:

• Festival Square: A central base camp.
• Future Mobility City: An ultramodern metropolis.
• Eco Forest: A minimalist forest area.
• Racing Park: A track for testing the latest SUV.
• Smart Tech Campus: Where users can replicate experiences of engineers and designers.
• Streamlined Studio

User Interactions:

Users can test drive the latest SUV on an oval road track. They have the opportunity to customize the car according to their preferences. Additionally, there are mini-games related to sustainable campaigns, vegan food, and rescuing endangered animals2.

Here is a Gameplay for you:

By leveraging Roblox, Hyundai aimed to create a positive brand association among young audiences.

The tangible benefits include increased brand visibility, engagement, and potential consideration among Roblox users.

Check out Web3 Initiatives by Brands: Tan Luxe

According to Roblox Fandom, since the launch of Hyundai Mobility Adventure on Roblox, there were more than 8 million visits in the Hyundai Universe as noted till 1^st Feb 2024.

In summary, the Hyundai Mobility Adventure successfully blended virtual experiences, gaming, and brand promotion, making it a noteworthy campaign in the metaverse space

Source:

https://roblox.fandom.com/wiki/Hyundai_Universe/Hyundai_Mobility_Adventure https://brandequity.economictimes.indiatimes.com/news/digital/metaverse-to-be-used-as-a-tool-to-target-future-generation-of-consumers-virat-khullar-hyundai-motor-india/94302491

AboutAmbuj Saxena

An MBA in Branding Communications from one of the topmost MBA colleges in India- Mudra Institute of Communications, Ahmedabad and a Computer Engineer from Jamia Milia Islamia, Delhi; Ambuj Saxena is a seasoned Entrepreneur and loves to stay updated with all the latest Tech. An avid Blogger (whenever time allows it), Ambuj loves to share his wisdom and experience with his online community. A verified author on Medium, Ambuj has penned some really interesting reads both on the Personal and the Professional front. Back in 2016, Ambuj Saxena started off his Entrepreneurial journey with BnBNation - an aggregator of homestays in India and his foray into Digital Marketing through his Boutique Agency - Social Buzz which has grown steadily since then. With a host of prestigious clients in his kitty, Ambuj has delivered on client ROIs, always exceeding expectations. His endeavours have been duly awarded from time to time through his clients words of appreciation and the several awards he has bagged during his career span. Ambuj has also co-authored a book on 'Indian BnBs: An emerging disruptor in the Hospitality sector' which is being used as a Reference book in 4 universities across India.

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