contact@socialbuzz.org.in
+91 7042106011
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
Blog
Home Advertising campaigns Branding FIFA World Cup 2022- A case of spectacular branding!
Branding

FIFA World Cup 2022- A case of spectacular branding!

ambujsaxena05 December 19, 2022 14 Comments

The FIFA World Cup 2022 came to a close a few hours in a cliffhanger finish between two Football giants- Argentina and France. FIFA 2022 holds special significance for the world at large as it is the first major football event in the post Covid pandemic era!

Football is estimated to have 3.5 billion fans across the world (with cricket having 2.5 billion fans). It is supposed to have found its origins 3000 years ago with Aztecs and later followed by other parts of the world. Due to it’s fast paced action and thrilling gameplay, thus, it has acquired the status of cult and that of a religion in some parts of the world!

Lionel Messi's Argentina lift FIFA World Cup 2022 after dramatic penalties  win over France - India Today
Argentina led by Messi, elated after winning the well contested FIFA 2022 final in Qatar!
Pic source: India Today

While all the matches had something special to cheer for, the cherry on the cake of FIFA 2022 World Cup was the Final which was keenly contested and resulted in a victory for Argentina in the penalties! In India, almost 32 million people streamed the Finals via the JIO Cinema app. For a moment, it seemed as if the whole world came to a standstill!

A tournament of such magnitude has a different meaning at various levels:

  1. It needs to glorify the sport making people forget their sorrows and bask them in an event to rejoice for.
  2. Such a tournament ends up giving opportunities for many businesses to come to the fore
  3. An event of this magnitude gives the world, a glimpse of the host country’s culture and traditions.
  4. Such a tournament is also important from Tourism point of view and previously, such events have led cities to transform themselves forever!

Brand Elements of FIFA World Cup 2022

In order to craft a beautiful fusion of the culture of the sport, local host country and what the tournament means for the world at large, UNLOCK Brands was appointed by the FIFA Federation to create Branding elements as follows:

FIFA World Cup 2022™ Official Emblem

FIFA World Cup 2022 Emblem
Source: Wikipedia
FIFA World Cup 2022 Emblem
Source: Wikipedia

Set out as an icon for the tournament, the emblem incorporates the burgundy and white colours that are synonymous with Qatar’s national flag.

flag of Qatar | Britannica

The emblem’s design embodies the vision of an event that connects and engages the entire world, while also featuring striking elements of local and regional Arab culture, as well as references to the beautiful game. 

The carefully crafted curves of the emblem represent desert dunes, with the unbroken loop representing the number 8 – the tournament’s host stadiums.

The infinity symbol reflects the event’s interconnected nature, fusing tradition with modernity.

Decoding FIFA World Cup 2022 Emblem
Source: https://www.qatar2022.qa/
Decoding FIFA World Cup 2022 Emblem
Source: https://www.qatar2022.qa/

FIFA World Cup 2022 Official Poster

During the event, the Official Poster was on display at Hamad International Airport, so that, everyone will have the chance to see the poster as they travel from and transit through Qatar. 

A prominent Qatari artist Bouthayna Al Muftah created the artwork that convey the values and messages of the FIFA World Cup Qatar 2022™ in a subtle, unique and relevant way. The artwork remained closely connected with local culture and heritage. The artist took creative inspiration from the concept of collective memory, born through thousands of years of Qatari heritage. The resulting artwork borrow elements from folklore and the oral history of Qatar and readapting them to reflect her relationship with her land’s past.

FIFA World Cup 2022 Official Poster designed by Bouthayna Al Muftah
FIFA World Cup 2022 Official Poster designed by Bouthayna Al Muftah

The above poster is the main poster. It focuses on the football itself, featuring the agal – a traditional head piece worn in Qatar. The Typography expressing the voices of a cheering crowd.

FIFA World Cup 2022 Official Mascot

La'eeb - official mascot of FIFA 2022 https://www.thejakartapost.com/paper/2022/11/21/world-cup-starts-with-stakes-high-for-host.html
Official Mascot of the FIFA World Cup 2022- La’eeb!
Courtesy: The Jakarta Post

La’eeb™ is an Arabic word that means super-skilled player.

Here is the journey of La’eeb:

FIFA World Cup 2022 Soundtrack

In a departure from the tradition, instead of one official song, a full FIFA World Cup™ Official Soundtrack has been released.

A multi-song collection, featuring international artists. There is something to cheer for Indians too! An Indian artist- Nora Fatehi set the tone for a truly global celebration at the FIFA World Cup Qatar 2022™:

  • Hayya Hayya (Better Together) – Trinidad Cardona, Davido, and Aisha
  • Arhbo – Ozuna featuring GIMS
  • Light the Sky –  Rahma, Balqees, Nora and Manal
  • Dreamers – Fahad Al Kubaisi and Jung Kook (BTS)

Viewership of FIFA World Cup 2022

According to stats mentioned on Newsonair, on the back of the above Branding and sporting event madness, 58 per cent watch it on TV, 27 per cent on mobile and 12 per cent on OTT platforms.

JioCinema was the official streaming partner in India. The Reliance group backed app has garnered one-third of total app downloads in the entertainment category in November 2022.

The group game played on 27th Nov 2022 between Japan and Costa Rica drew an average audience of 36.37 million viewers.

On Thursday (24 November) in the Republic of Korea, 11.14 million people watched their tournament opener against Uruguay. The broadcast saw a 97% increase in TV audience compared to the average for group stage matches at the FIFA World Cup in Brazil in 2014; 18% higher than at Russia 2018.

Portugal’s match with Uruguay on Monday (28 November) was the highest TV audience in Portugal for a FIFA World Cup match ever. In total, 5.35 million viewers in Portugal watched at least one minute of coverage. The coverage held an audience share of 69.5%. Over 80% of the Portuguese TV landscape has now watched at least one minute of the tournament’s coverage.

The tournament-opening match between Ecuador and Qatar drew 832,000 viewers which was the most-streamed Spanish-language match. However, the United States-Wales game saw a record of 1 million streaming.

Source:

Qatar World cup 2022: https://www.qatar2022.qa/

FIFA World Cup 2022 Dynamic viewership https://newsonair.com/2022/12/02/fifa-world-cup-2022-dynamic-viewership-continues/

Argentina versus France FIFA 2022 Countdown clock FIFA 2022 Emblem FIFA 2022 soundtrack FIFA World Cup 2022 history of football Mbappe Golden boot Messi last world cup Qatar World cup
282
2223 Views
AboutAmbuj Saxena
An MBA in Branding Communications from one of the topmost MBA colleges in India- Mudra Institute of Communications, Ahmedabad and a Computer Engineer from Jamia Milia Islamia, Delhi; Ambuj Saxena is a seasoned Entrepreneur and loves to stay updated with all the latest Tech. An avid Blogger (whenever time allows it), Ambuj loves to share his wisdom and experience with his online community. A verified author on Medium, Ambuj has penned some really interesting reads both on the Personal and the Professional front. Back in 2016, Ambuj Saxena started off his Entrepreneurial journey with BnBNation - an aggregator of homestays in India and his foray into Digital Marketing through his Boutique Agency - Social Buzz which has grown steadily since then. With a host of prestigious clients in his kitty, Ambuj has delivered on client ROIs, always exceeding expectations. His endeavours have been duly awarded from time to time through his clients words of appreciation and the several awards he has bagged during his career span. Ambuj has also co-authored a book on 'Indian BnBs: An emerging disruptor in the Hospitality sector' which is being used as a Reference book in 4 universities across India.
In Socials:
Fashion in MetaversePrevFashion in MetaverseOctober 6, 2022
Business in MetaverseDecember 25, 2022Business  in MetaverseNext

Related Posts

Branding

FIFA World Cup 2022- A case of spectacular branding!

FIFA World Cup 2022 has achieved many highs as the first world in the post COVID...

ambujsaxena05 December 19, 2022
Advertising campaignsBranding

Unwind the Story of Burger King Logo

Your favourite Burger Point has a unique branding journey. Read more to explore the...

SocialAdm March 14, 2022

Comments (14)

  1. Nidhi
    December 19, 2022

    Quite a read! Sums up and captures the fervour, essence and very spirit of the game! 👏👏

    Reply
    • ambujsaxena05
      December 21, 2022

      Thank you Nidhi, I am glad you enjoyed reading the post!

      Reply
  2. Harshita
    December 20, 2022

    Great piece. Introduce every event and turn them into meaningful and interesting content. 👏

    Reply
    • ambujsaxena05
      December 21, 2022

      Thank you Harshita. In fact, events are nothing but a culmination of good content communicated via storytelling! FIFA World Cup 2022 was one such event whose story was communicated via it’s branding.

      Reply
  3. Yash
    December 21, 2022

    Awesome read. The facts and writing copy had me amazed

    Reply
  4. Dr GG Saxena
    December 21, 2022

    Ambuj it is really a good research work. Delightful to read the references and comparisons with equally branded other tournaments and products. Keep doing innovative writing

    Reply
  5. Rosey
    December 23, 2022

    Someone once said there is copy everywhere and it’s true! On a personal note, as a school teacher, it was very hard to keep the attention of my students as they kept wanting to view the World Cup on their phones. 🙂

    Reply
    • ambujsaxena05
      December 23, 2022

      Haha.. such events are kids favorite events and in a way they change their mindset towards sportsmanship. However, getting distracted from their studies due to the mega event is not a good thought!

      Reply
  6. Christmas Decor
    December 23, 2022

    I love how you dissected and explained the branding that was done, this is very very helpful. Thank you so much.

    Reply
  7. Nishtha
    January 10, 2023

    Enjoyed reading all the details with the minute dissection! Great read, I enjoyed each of the games too. Extra special being post- COVID

    Reply
  8. Lyosha
    January 10, 2023

    I’m not really into football and don’t fully get the fever but it’s definitely fun to watch and gather to celebrate sport. I most lost the interest when my country didn’t pass through the first part but my Argentinian neighbors didn’t let me forget about the whole story. Definitely wonderful moments.

    Reply
  9. Marysa
    January 10, 2023

    I heard a lot about FIFA this year. It was fun to follow along. Makes sense that there was some publicity behind it.

    Reply
  10. Clarice
    January 11, 2023

    This is one of the most memorable World Cup series. Thank you for sharing these facts and trivia. I had no idea of the meaning of the official emblem and it’s just beautiful.

    Reply
    • ambujsaxena05
      March 22, 2023

      Many things in the blog post are inspired by the Branding lessons I learnt during my MBA days. I am glad you find it useful.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • Top 3 Iconic Ads by Piyush Pandey: The Mastermind Behind India’s Most Memorable Campaigns
  • Top 3 Iconic Advertisements by Prahlad Kakkar: Creativity That Defined an Era
  • Spotlight on Admen: The Masterminds of Messaging
  • Top 5 Iconic Ads by Microsoft: Marketing That Empowered a Generation
  • Exploring the Untapped Infotainment Potential in Metaverse
Recent Comments
  • Shamlee on Native Advertising
  • Dr GG Saxena on Top 3 Iconic Ads by Piyush Pandey: The Mastermind Behind India’s Most Memorable Campaigns
  • Spotlight on Admen: The Masterminds of Messaging - Social Buzz - Times of India empanelled Digital Marketing Agency in Delhi on Top 3 Iconic Ads by Piyush Pandey: The Mastermind Behind India’s Most Memorable Campaigns
  • Spotlight on Admen: The Masterminds of Messaging - Social Buzz - Times of India empanelled Digital Marketing Agency in Delhi on Top 3 Iconic Advertisements by Prahlad Kakkar: Creativity That Defined an Era
  • Iconic Ads by Piyush Pandey That Changed Indian Advertising on Top 3 Iconic Advertisements by Prahlad Kakkar: Creativity That Defined an Era
Archives
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • May 2024
  • April 2024
  • February 2024
  • January 2024
  • December 2023
  • October 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • December 2022
  • October 2022
  • September 2022
  • August 2022
  • June 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
Categories
  • Advertising campaigns
  • AI/Metaverse/Web3
  • Amazon
  • Branding
  • Business Blogging
  • Content Marketing strategy
  • COVID 19
  • digital marketing
  • Digital Marketing Trends
  • Journalism
  • OTT Trends
  • Podcast
  • PPC
  • SEO
  • SMM
  • Social Buzz Recommendations
  • SOCIAL MEDIA MARKETING
  • Startup
Meta
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Categories
  • Advertising campaigns 30
  • AI/Metaverse/Web3 24
  • Amazon 2
  • Branding 4
  • Business Blogging 2
  • Content Marketing strategy 3
  • COVID 19 2
  • digital marketing 4
  • Digital Marketing Trends 21
  • Journalism 1
  • OTT Trends 9
  • Podcast 5
  • PPC 2
  • SEO 5
  • SMM 7
  • Social Buzz Recommendations 12
  • SOCIAL MEDIA MARKETING 14
  • Startup 4
Recent Posts
No posts were found for display
Gallery


Tags
Advertising AI Amazon Prime Ambuj Saxena artificial intelligence Branding covid 19 Digital Marketing Digital Marketing Agency Digital Marketing Tips Digital Marketing Trends Facebook facebook marketing Hire a digital marketing agency Hotstar immersive experience India influencer marketing instagram shopping Linkedin LinkedIn Marketing marketing Marketing strategy Marketing Tips mascot metaverse Netflix OTT Platforms podcast Ravish Rawat rebranding Roblox seo smm Social Buzz Social Buzz podcast social media Social Media Marketing Social Media Marketing Tips social network twitter virtual world VR web3 web3.0

Buoyed by its successful campaigns across 10+ sectors in a matter of a few months, Social Buzz has earned a highly positive word of mouth in a very short span of time. It’s time you hopped on our band wagon!
Services
Website-Design & Development
SEO & Google Ads
Pay Per Click
Social Media Marketing
Content Marketing
Content Marketing
Online Reputation Management
Contacts
Adress: Near National Heart Institute, D-143A 3rd floor, East of Kailash, New Delhi, Delhi 110065
Website: Social Buzz
Email: contact@socialbuzz.org.in
Phone: +91 7042106011
Terms of use | Privacy Environmental Policy

Copyright © 2019 Social Buzz. All Rights Reserved.