contact@socialbuzz.org.in
+91 7042106011
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
  • Home
  • About Us
    • Our Team
  • Services
    • Website-Design & Development
    • SEO & Google Ads
    • Lead Generation
    • Social Media Marketing
    • Content Marketing
    • Online Reputation Management
  • Video
  • Podcast
  • Blog
  • Case Studies
  • Clients
  • Contact Us
Blog
Home Advertising campaigns Web3 Initiatives by Brands: Coca Cola
Advertising campaignsAI/Metaverse/Web3

Web3 Initiatives by Brands: Coca Cola

ambujsaxena05 April 26, 2024 4 Comments

Coca-Cola’s AR Interactive Can Labels

Name of the Brand: Coca-Cola
Sector of the Brand: Beverage
Initiative in Web3: Coca-Cola’s AR Interactive Can Labels
Month and Year of Execution: December 2019
Agency that executed their Web3 brand campaign: Tactic Studio


Intended Benefits to the Brand:

Having first debuted in a European print ad in 1933, the Coca-Cola polar bears are some of the most beloved, time-tested holiday icons in popular culture. In 2019, San Fransisco based Tactic Studio joined hands with Coca Cola in which the Coca-Cola Polar Bears took center stage in the brand’s first large-scale Augmented Reality (AR) activation. By using the Coca-Cola mobile app to scan holiday cans and bottles, fans can explore the bears’ “arctic home” and share a little holiday magic.

Coca-Cola’s AR Interactive Can Labels transform traditional product packaging into interactive experiences. By scanning the can labels with a smartphone, customers can access AR content such as games, quizzes, and exclusive promotions, enhancing brand engagement and creating memorable experiences.

What makes the campaign even more memorable is that Different packaging options unlock different Polar Bear AR experiences – from a sledding scene inspired by the 2013 Coca-Cola holiday ad, to snowball fights, to a holiday light show. When two cans are scanned together, the Polar Bear family will tap out “Jingle Bells” on glass Coke bottles. 

Check out the video that explains the campaign better:

Coca Cola AR Can Label campaign executed by Tactic Studio

The AR experience allowed users to see the polar bears engaging in various activities, such as playing in the snow and throwing snowballs. Meanwhile, it offered extended tracking, maintaining the virtual scene even if the target moved out of the camera’s view, resulting in a more immersive customer experience.

A key challenge addressed was attaching 3D objects to cylindrical cans and bottles. This challenge was solved using Vuforia Engine, a leading AR software known for its cylindrical tracking capabilities. By utilizing hidden markers within polar bear images, the AR experience seamlessly brought the iconic Coca-Cola polar bears to life. This was critical for consumer experience!

A screenshot of the Coca Cola AR Can Label campaign by Tactic Studio powered by Vuforia Engine
A screenshot of the Coca Cola AR Can Label campaign by Tactic Studio powered by Vuforia Engine

This initiative not only enhances the product experience but also strengthens brand engagement by providing opportunities for customers to interact with the brand. It was reported that the campaign opened to with hundreds of thousands of activations within the first week of release. The organic sharing of the experience contributed to increased downloads and usage, reducing marketing costs. Furthermore, consumer feedback praised the ease of use and the inclusion of surprise limited-time offers, driving further product engagement.

Check out the Web3 Initiatives by Brands: Wendy’s

By leveraging Web3 technology to create interactive product experiences, the beverage giant strengthened its position as a leading beverage brand. Consequently, it also cultivated meaningful connections with its customers.

Bonus Term of the day

Source: https://blog.unity.com/technology/how-tactic-used-augmented-reality-to-bring-coca-cola-to-life-for-the-holidays

https://www.ptc.com/en/case-studies/tactic-coke-augmented-reality-interactive-applications

Ambuj Saxena Branding Digital Marketing Social Buzz
653
2424 Views
AboutAmbuj Saxena
An MBA in Branding Communications from one of the topmost MBA colleges in India- Mudra Institute of Communications, Ahmedabad and a Computer Engineer from Jamia Milia Islamia, Delhi; Ambuj Saxena is a seasoned Entrepreneur and loves to stay updated with all the latest Tech. An avid Blogger (whenever time allows it), Ambuj loves to share his wisdom and experience with his online community. A verified author on Medium, Ambuj has penned some really interesting reads both on the Personal and the Professional front. Back in 2016, Ambuj Saxena started off his Entrepreneurial journey with BnBNation - an aggregator of homestays in India and his foray into Digital Marketing through his Boutique Agency - Social Buzz which has grown steadily since then. With a host of prestigious clients in his kitty, Ambuj has delivered on client ROIs, always exceeding expectations. His endeavours have been duly awarded from time to time through his clients words of appreciation and the several awards he has bagged during his career span. Ambuj has also co-authored a book on 'Indian BnBs: An emerging disruptor in the Hospitality sector' which is being used as a Reference book in 4 universities across India.
In Socials:
Web3 Initiatives by Brands: AdidasPrevWeb3 Initiatives by Brands: AdidasApril 19, 2024
Web3 Initiatives by Brands: Tan LuxeMay 3, 2024Web3 Initiatives by Brands: Tan LuxeNext

Related Posts

AI/Metaverse/Web3

Role of Cryptocurrency in Ukraine-Russia war

Cryptocurrency is seing a rapid rate of adoption by countries. In this post, we take a...

ambujsaxena05 April 5, 2023
Advertising campaignsBranding

Branding and Re-Branding company Logos

Logos are an important part of the brand story and re-branding exercise can have a...

ambujsaxena05 December 10, 2021

Comments (04)

  1. Ramil Hinolan
    May 1, 2024

    What an innovative way for Coca Cola to adopt Augmented Reality (AR) technology. Their AR Interactive Can label campaign is a prime example.

    Reply
  2. karen
    May 1, 2024

    omg this is so so cool….I love what CocaCola has been doing lately, way to connect with the audience….

    Reply
    • William Colborn
      May 2, 2024

      That is so cool. Coca-Cola is so tech-savvy!

      Reply
  3. Pingback: Web3 Initiatives by Brands: Tan Luxe - Social Buzz - Times of India empanelled Digital Marketing Agency in Delhi

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • Top 3 Iconic Ads by Piyush Pandey: The Mastermind Behind India’s Most Memorable Campaigns
  • Top 3 Iconic Advertisements by Prahlad Kakkar: Creativity That Defined an Era
  • Spotlight on Admen: The Masterminds of Messaging
  • Top 5 Iconic Ads by Microsoft: Marketing That Empowered a Generation
  • Exploring the Untapped Infotainment Potential in Metaverse
Recent Comments
  • Shamlee on Native Advertising
  • Dr GG Saxena on Top 3 Iconic Ads by Piyush Pandey: The Mastermind Behind India’s Most Memorable Campaigns
  • Spotlight on Admen: The Masterminds of Messaging - Social Buzz - Times of India empanelled Digital Marketing Agency in Delhi on Top 3 Iconic Ads by Piyush Pandey: The Mastermind Behind India’s Most Memorable Campaigns
  • Spotlight on Admen: The Masterminds of Messaging - Social Buzz - Times of India empanelled Digital Marketing Agency in Delhi on Top 3 Iconic Advertisements by Prahlad Kakkar: Creativity That Defined an Era
  • Iconic Ads by Piyush Pandey That Changed Indian Advertising on Top 3 Iconic Advertisements by Prahlad Kakkar: Creativity That Defined an Era
Archives
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • May 2024
  • April 2024
  • February 2024
  • January 2024
  • December 2023
  • October 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • December 2022
  • October 2022
  • September 2022
  • August 2022
  • June 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
Categories
  • Advertising campaigns
  • AI/Metaverse/Web3
  • Amazon
  • Branding
  • Business Blogging
  • Content Marketing strategy
  • COVID 19
  • digital marketing
  • Digital Marketing Trends
  • Journalism
  • OTT Trends
  • Podcast
  • PPC
  • SEO
  • SMM
  • Social Buzz Recommendations
  • SOCIAL MEDIA MARKETING
  • Startup
Meta
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Categories
  • Advertising campaigns 30
  • AI/Metaverse/Web3 24
  • Amazon 2
  • Branding 4
  • Business Blogging 2
  • Content Marketing strategy 3
  • COVID 19 2
  • digital marketing 4
  • Digital Marketing Trends 21
  • Journalism 1
  • OTT Trends 9
  • Podcast 5
  • PPC 2
  • SEO 5
  • SMM 7
  • Social Buzz Recommendations 12
  • SOCIAL MEDIA MARKETING 14
  • Startup 4
Recent Posts
No posts were found for display
Gallery


Tags
Advertising AI Amazon Prime Ambuj Saxena artificial intelligence Branding covid 19 Digital Marketing Digital Marketing Agency Digital Marketing Tips Digital Marketing Trends Facebook facebook marketing Hire a digital marketing agency Hotstar immersive experience India influencer marketing instagram shopping Linkedin LinkedIn Marketing marketing Marketing strategy Marketing Tips mascot metaverse Netflix OTT Platforms podcast Ravish Rawat rebranding Roblox seo smm Social Buzz Social Buzz podcast social media Social Media Marketing Social Media Marketing Tips social network twitter virtual world VR web3 web3.0

Buoyed by its successful campaigns across 10+ sectors in a matter of a few months, Social Buzz has earned a highly positive word of mouth in a very short span of time. It’s time you hopped on our band wagon!
Services
Website-Design & Development
SEO & Google Ads
Pay Per Click
Social Media Marketing
Content Marketing
Content Marketing
Online Reputation Management
Contacts
Adress: Near National Heart Institute, D-143A 3rd floor, East of Kailash, New Delhi, Delhi 110065
Website: Social Buzz
Email: contact@socialbuzz.org.in
Phone: +91 7042106011
Terms of use | Privacy Environmental Policy

Copyright © 2019 Social Buzz. All Rights Reserved.