3 Celebrities who have embraced the Metaverse

ambujsaxena05 August 26, 2022 8 Comments

Forget all the social media platforms for your community. Additionally, try and forget the struggle you achieve a sizeable number of likes, comments and shares! According to one report, the market size of Metaverse was valued is projected to reach USD 824.53 Billion by 2030 with a staggering CAGR of 39%!

The point to note is that due to its decentralized nature and creation of Digital Avatars, Metaverse is a big thing with celebrities! Afterall, it lets brands and celebrities create a deeper and more immersive experience for their fans. Talking about the craze fans have for celebs, how can one forget unending queues of fans standing outside Jalsa, the home of Amitabh Bachchan or Mannat, the home of Shahrukh Khan? On top of that, the celebrities would come out in the balcony, greet their fans and this would be an ‘Ahha’ experience for their fans! What if, one fan would be allowed to be let inside the Jalsa or Mannat? Additionally, what if the fan can wear the clothes in the wardrobe and take a dip in the swimming pool? Wouldn’t that be the ultimate experience for the fan?

Product promotions, Music Concerts, Art exhibitions, celebrity home tours, Pool parties, shopping, for coveted items- you name it and it’s all happening in the Metaverse. If you haven’t gotten a whiff it, then you need to read this blog till the end.

Snoop Dogg- The Trailblazer!

For the uninitiated, Snoop Dogg is an award-winning entertainer and has received 20 GRAMMY® nominations. Snoop Dogg has released 19 studio albums, sold over 40-million albums worldwide, reached No. 1 countless times on Billboard charts internationally.

Snoop Dogg is one music celebrity who has always been open to experimenting and innovating in new ideas and technologies. In the past, he invested in Telemedicine, and in 2019, he had launched Gangsta Gaming League, an esports tournament series.

Predictably, Dogg has invested his mind and energy in Metaverse as well! He is touted as one of the Trailblazers of the Metaverse. The following sequence will help in understanding the reasons behind it!

In April 2021, he launched “A journey with the Dogg” on Crypto.com. This initiative is a set of NFTs that offer a peak into his life and also launched the song titled ‘NFT’. His song NFT was able to raise 100 Ether equivalent to $271,399 or INR 2.15 crores. A portion of those proceeds would support young, emerging artists in the Crypto space as well as Snoop’s Youth Football League.  

He didn’t stop at that! With a view to build a deeper connection with his community, he partnered with Sandbox to launch ‘SnoopVerse’ in January 2022. Snoopverse offers a deeper level of engagement for his community to follow him. On the sandbox, his fans can attend his virtual concerts, art and car exhibitions, pool parties, do some shopping and also roam around his replica of his massive California mansion.

The craze for Snoop Dogg is such that an NFT investor shelled out $450,000 for a plot of land in the Snoopverse!

Recently, Snoop Dogg entered the Metaverse in another prominent manner. He joined FaZe clan, a metaverse gaming platform. This move is touted as another smart move with Snoop Dogg. This came about from the realisation that Music and Games are the best ways to connect with varied cultures. No wonder, he is one of the few celebrities in metaverse, who have embraced technology whole heartedly!

https://twitter.com/SnoopDogg/status/1500879154509598720

Snoop Dogg’s involvement in Web3 assumes other dimensions as well. He and other Web3 denizens have brought awareness to how creators and owners can benefit in the ecosystem with future listen-and-earn rewards through music NFTs. Snoop Dogg could be carrying the torch for what is possible when independent musicians hit major labels.

Though music NFTs and their relevance in today’s world are another matter that we need to understand in depth however, the above points are enough to conclude that Snoop Dogg and his Digital Footprints are hard to ignore.

With this, we come to the next celebrity who has created a storm in the Metaverse.

Paris Hilton- Queen of the Metaverse

Paris Hilton is not just a fashion icon as you may conveniently recall instead she is one of the few celebrities in metaverse who is raking moolah big time! Her journey in web 3 started with the launch of NFTs in 2015 and then, she had sold them for amazing profits.

In October 2021, Paris Hilton launched Paris World, an island metaverse on Roblox. The Paris World is a replica of her stunning Beverly Hills mansion.

In a way, Paris World is a virtual representation of a celebrity lifestyle and most popular features of successful Roblox experiences like adopting animals, playing mini games, driving luxury cars, jet-ski to her opulent yacht, donning expensive clothes, heading out to beauty boutiques, etc. In a nutshell, the fashion icon has teamed up with Roblox team to offer her community a never-to-forget immersive experience!

On 10^th Aug 2022, Paris Hilton went even deeper in the metaverse. She has partnered with Roblox to build her virtual Malibu mansion with the intention of building a deeper and more experiential connection with her fans. Now, if you are her fan and if you like Pink color, you have a chance to visit her rooftop parties or if you are luckier, you will also be invited to a Halloween event. 

For the uninitiated, Roblox describes itself as a “part virtual real estate and part amusement park” that has 40 million+ global cellphone downloads.

Considering that Hilton has gone completely virtual and is an early adopter of web3, isn’t the title ‘Queen of the Metaverse’ bestowed upon her by Sebastien Borget, co founder- Sandbox, apt for her?

Shawn Mendes

I am sure you all have heard the song ‘Señorita’. You guessed it right! Shawn Mendes is the composer of the popular song. Interestingly, has also created his presence in the metaverse!

In Feb 2021, Shawn Mendes tied up with Genies to launch his memorable Digital Collectibles on OpenSea. OpenSea is the largest web3 NFT Marketplace. The Mendes guitar is an image of a 360-degree rotating 3D model of his SMF Fender guitar. As a reward for owning this item, collectors will receive an exclusive earring of the guitar, redeemable to wear on their Genie.

The craze for celebs in the minds of the people is hard to cease ever. To conclude, Web3 adds another layer of engagement and that is why the craze for web3 and celebs is on the rise. Due to paucity of space and the redness in your eyes, I shall conclude the blog post here. Additionally, I would have to skip a few other celebrities in metaverse who are aiding in adoption of metaverse as a viable Branding and Sales strategy.

Check out other blog posts written for Metaverse:

• Education will be conducted in the Metaverse
• Traveling in Metaverse

Social Buzz is a Digital Marketing agency that helps companies and brands make a transition from web 2 to web 3.

Source:

• https://www.businessinsider.in/tech/news/celebrities-like-snoop-dogg-and-paris-hilton-are-diving-into-the-metaverse-before-it-has-even-materialized-for-the-masses/articleshow/89062011.cms

• https://cointelegraph.com/news/snoop-dogg-may-be-the-face-of-web3-and-nfts-but-what-does-that-mean-for-the-industry
• https://crypto.com/nft/drops-event/80b2e021d4cbfbc43789db5377ecf1ed
• https://www.squareyards.com/blog/metaverse-and-nfts-are-they-indian-celebs-new-favourite
• Paris Hilton in Metaverse https://www.tweaktown.com/news/83655/paris-hilton-hosting-new-years-eve-party-in-roblox-world/index.html
• https://www.wepc.com/news/paris-hilton-roblox-world/
• https://beincrypto.com/paris-hilton-virtual-malibu-mansion-sandbox/
• https://nft.parishilton.com/
• https://www.forbes.com/sites/cathyolson/2021/12/09/universal-music-group-amps-metaverse-presence-with-genies-collab-for-artist-avatars/?sh=5348cfd23d47
• Paris Hilton launches “Paris World” Metaverse in ‘Roblox’
• Genies will sell one-of-a-kind digital goods for Shawn Mendes

AboutAmbuj Saxena

An MBA in Branding Communications from one of the topmost MBA colleges in India- Mudra Institute of Communications, Ahmedabad and a Computer Engineer from Jamia Milia Islamia, Delhi; Ambuj Saxena is a seasoned Entrepreneur and loves to stay updated with all the latest Tech. An avid Blogger (whenever time allows it), Ambuj loves to share his wisdom and experience with his online community. A verified author on Medium, Ambuj has penned some really interesting reads both on the Personal and the Professional front. Back in 2016, Ambuj Saxena started off his Entrepreneurial journey with BnBNation - an aggregator of homestays in India and his foray into Digital Marketing through his Boutique Agency - Social Buzz which has grown steadily since then. With a host of prestigious clients in his kitty, Ambuj has delivered on client ROIs, always exceeding expectations. His endeavours have been duly awarded from time to time through his clients words of appreciation and the several awards he has bagged during his career span. Ambuj has also co-authored a book on 'Indian BnBs: An emerging disruptor in the Hospitality sector' which is being used as a Reference book in 4 universities across India.

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