LinkedIn has been marked as one of the most effective media platform for marketing. Whether you want to build brand awareness, generate leads or establish connect with the market, LinkedIn is the only channel that can connect your brand with more than 450 million professionals around the globe.
Corona Virus has created a havoc among all strata of global society. People are in lockdown and spending time at home and are clueless on how to spend time at home! But is corona virus lockdown such a liability or can it be an opportunity for learning new things or pursuing new hobbies?
Delhi goes to vote! In the aftermath of various political events like Abrogation of Article 370, Triple Talaq act and more recently, the Citizenship Amendment Act and the pan India protests starting from Delhi, this time the state elections have assumed a larger than life significance!
Obvious as it may seem, Social media is affected too! Let’s analyse how the on ground event like Delhi Elections 2020 affects the social media universe.
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At Social Buzz, we hope you fulfilled your responsibility of voting on 8th Feb 2020 and today on the election results day, we hope may the best party win!
CAA and NRC have brought to light many glaring pitfalls of the state machinery like Police in handling the crisis. Had Delhi Police crisis management been more prompt and robust, would the revolution been smoother and less violent?
TikTok is disrupting the way brands market themselves in various geographies. Due to its penetration, TikTok is a necessary component of your marketing mix.
Tiktok is a fast growing Chinese app that has got India’s tier 2 and 3 cities hooked! Let’s understand the reasons of its unabated rise in the Marketing Go-To strategy!
In this jet age, Social Media is evolving at a very rapid rate with so many platforms present on the internet today. With 500 million people accessing the app daily, Instagram has made a distinguished name in the industry in spite of arriving a bit late than the major players like Facebook, Twitter, and Pinterest. The photo-sharing app is a visual delight for its users who never get tired of scrolling down and double-tapping on Instagram’s posts. It has been observed that 64 % of the overall Instagram users are 18-29 years old, thereby making it a fruitful platform to target youth. Instagram is a platform that is equally fascinating for users, influencers, and businesses.
It’s imperative to note that 8 out of every 10 accounts on Instagram follow a business account and 1 out of every 3 stories are related to some businesses. So, ultimately Instagram is turning out to be a good platform for businesses to market their products and services.
As the popularity and user base of Instagram are increasing exponentially, the photo-sharing platform is not just limited to the marketing purpose of businesses. Instagram is smartly moving the goal post further and taking a lofty dive into the direct product selling segment as well.
“We have been promoting our jewellery on Facebook and Instagram since the last few years. During this time we have learnt a few things. Instagram has been a better medium for us for the age group of 18-35, Whereas Facebook has been fantastic for us for women between 35-65. It’s not more sales over these platforms but updating our current clientele about our latest collection. When it comes to sales we have sold jewellery to our existing clientele more then to new clients.”
– Sorabh Jain (CEO, Sam Jewellers)
Social Buzz has come up with facts of why Instagram shopping is different and more compelling from other platforms.
Instagram has an appealing feature of product tag through which users can know the prize of the product just by tapping on the product displayed in the post. Apart from the product tag, following are the factors which influence the activity of the users following the business account on Instagram.
Instagram shopping through stories
There is an impressive growth in the popularity of Instagram stories with more than 400 Million accounts using these stories all across the globe. It’s a pretty fascinating fact for businesses that one-third of the most viewed stories are from business/brand accounts. It is interesting to note that users find Instagram stories more natural than posts displayed on Instagram feeds. This natural behaviour of stories on Instagram prompts more users to swipe up and engage directly with the brand’s website.
The following are the ways by which businesses can make their stories more appealing to the users.
Due to the increasing popularity of this photo-sharing app, more and more businesses are trying their hands on Instagram shopping. It is not only gaining attention of the established brand, but it is also persuading new businesses to enter this huge sea of online shopping
About the Author
Working as a Digital Marketing Executive at Social Buzz, Abdullah Khalid is a certified competent communicator and an award-winning humorous speaker. Due to his incessant love for Public Speaking, Abdullah Khalid is also recognized as a young Motivational Speaker and a Public Speaking Trainer.
Transformation of meme culture from a source of entertainment to an effective marketing strategy.
Facebook has updated a new paid subscription program that gives admins the ability to create and manage separate, subscriber-only groups and charge members a monthly fee for accessing the exclusive content. Only the members will be able to sign up and manage subscriptions through the Facebook app for iOS and Android.
