A behavioural branding case study on Lifebuoy’s Bunty and how everyday realism-built trust, recall and habit formation.

Storytelling drives trust in influencer marketing by creating real connections, not sales pitches. Here’s why it works.

A deep dive into how Nykaa creates relatable, glamorous, and culturally rich festive campaigns that resonate nationwide.

Discover how to choose influencers who truly connect with your audience — because real impact isn’t just about follower count.

Netflix India grew from Sacred Games to viral meme marketing, redefining OTT, Bollywood, and entertainment culture for a diverse audience.

Individuals today are increasingly inclined towards consuming information by viewing instead of reading. It is because of this heavy demand and interest for visual content that social media platforms like Instagram and Pinterest have gotten well known.

Facebook is one of the most renowned and wonted social media network platforms. The platform has encouraged some popular changes in the past months.

Twitter has inculcated some spectacular features for its users and is establishing a more safer community for the better functioning of the platform.

In 2020, Instagram has made its platform more buzzing by incorporating new features for unifying creators community and its users.

The Covid-19 pandemic has derailed the global economy. LinkedIn has incorporated new features to help you to connect with the global audience. Read more…