Pay Per Click (PPC) is a way of buying visits to your site, rather than attempting to “earn” those visits organically. Thus, it can be called a model of Internet marketing under which an advertiser pays a fee each time the advertisement is clicked. By following the four basic tips in the section that follows, you will be able to launch a compelling PPC battle that will bring a new audience and a new set of visitors to your site.

PPC means “pay-per-click”. This is a type of advertising wherein you set a spending limit for your advertisements on a given stage, for example, Google or Facebook, and afterward, you only pay for the clicks you receive.