10th to 25th June 2017, Chandigarh
Times Of India Buzzphoria
Buzzphoria was a flash mob video organised by the Times of India, Chandigarh in Elante Mall, Chandigarh. Various activities that exhibit the essence of the city were on display in the video including theatre, modeling, football, hip-hop dance. TOI wanted to promote this video online to get more hits and create a buzz.

Promote the video on Social Media thereby increasing the views of the video to about 100,000.

To promote this video we did several quiz contests to induce TG to view the video and engage with the brand.

Impact Over 15-Day Campaign
220000+
Views
460000+
Reach
35%
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