Unwind the Story of Burger King Logo

What can be a better combination than burger, fries, and coke? You guessed it right, in this series, Your Brand and their logo journey we are talking about Burger King logo. 

1953: Birth of Burger King

The company was founded in the year 1953, in Jacksonville, Florida. The original company was called Insta Burger King, and if we look at the logo, we will see an icon resembling a rising sun. The colour scheme chosen was black and grey. A year later, the founders started facing financial difficulties and as a result of which they sold the company. The company was later renamed, Burger King. 

1954: Ownership Changed and so did the Logo

In the year 1954, since the company was purchased by James McLamore and David R. Edgerton, the logo underwent an improvisation. The brand name was shortened by removing an extra word, the rising sun icon was removed, the font style was changed to custom sans serif typeface. The logo started looking minimalistic, practical and simple.

1957: Another Redesign Comes

Coming to 1957, the following owners redesigned the logo to emphasize the phrase “burger king”. They used an illustration of a king sitting on an actual burger with glass and straw. The logo also said Home of the Whopper, which was more of an advertising badge than being a trademark. The company shifted from a black and white logo to a bright yellow, red and white logo. 

1969: And Another

In 1969, the company removed most part of the earlier logo and made it more simplistic. The logo shows a bun cut in half and the brand name is placed between the two bun pieces. If you notice, the word ‘King’ has been stretched and enlarged to balance between long and short words.

1994: And Another

In April 1994, the logo was further improvised and the text was changed to make it less cartoonish and more professional. The bun was made to look fluffier and brighter to denote the freshness of the products.

1999: New Year and New Logo

On the new century eve, the brand thought it of as a perfect opportunity to bring some change to the logo. The new logo was developed by studio sterling Brands and is the longest-running logo for the brand to date. Although it somewhat resembles the 1969 and 1994 logo version, the only variation that could be noticed was the blue C-shaped crescent which actually complements the logo. It has a more modern outlook while retaining the original values of the company.

2021: This is the Last!

Now comes the year 2021, where almost all of us witnessed this news of Burger King changing its logo for the first time in 20 years. The new logo is a homage to the brand’s heritage with a refined design that is confident, simple and fun. In fact, along with the logo, the brand’s food packaging, and uniforms were also changed by the creative agency. The company shifted to using warmer colours that bring vibrant, fresh ingredients to life in packaging, uniform and experiences.

Since the beginning, the logo colours were chosen carefully by the creators. It aimed to stimulate buyers’ appetite by using mouth-watering colours and images. The creators chose juicy yellow, orange, red to resemble it with the natural colour of bread, vegetables and meat.

The Reason to Success

One of the major reasons that Burger King is the second most recognised fast food restaurant is due to its very bright and memorable logo. The integral part, the imagery of the king was common throughout the logo variations. This also helped the brand to build brand recall in the mind of its customers. If you look closely, you will realise that Burger King adopted an aggressive marketing strategy which was made possible due to its mascot and the logo. 

Burger King created a recognizable logo and marketed it by placing it all over the billboards so that anyone driving past the lane is able to look at the logo. Hence no matter how big or small your brand is, having an attractive and professional logo is an important key to the road to success.

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About the Author

Aditi Garg is a digital specialist, filled with curiosity to learn and explore more of the Digital Marketing World. As a Digital Marketing Executive at Social Buzz, Aditi takes an active part in curating content, and strategizing marketing campaigns to execute them with perfection!