Your website is a place where most people will associate with your business. Both your online and offline marketing stuff will in all likelihood send users to your site.
Let’s examine the significance of a website for your business achievement and what you have to think about beginning with an expert/professional site for your business.
Whether you’re taking the first step toward building your online presence, looking for a way to sell your products or looking to complement the sales of your e-commerce website, online marketplaces provide sellers with the opportunity to get their products in front of a huge audience and boost sales.
Talking of the e-commerce market place, how can we not talk about the biggest player — Amazon.
Amazon drives more than 40 per cent of online sales, making it a crucial platform for e-commerce businesses with over 10 billion of monthly website traffic across the globe. Thus making Amazon the leading market player of the e-commerce industry.
Before we elucidate techniques to increase sales on Amazon, let us understand how does Amazon actually work.
Photo by Christian Wiediger on Unsplash
How do Amazon Algorithm works?
As Amazon functions as a search engine (similar to Google) — it delivers results to users based on their searches — it’s critical for your business to understand how Amazon’s algorithms work. Otherwise, it’s impossible to develop a successful strategy for increasing your sales.
Amazon features two algorithms:
* Search: This algorithm determines your product’s rank in search results. Amazon’s search algorithm is based on several factors related to your product, including targeted keywords, category, its reviews and price. Amazon also keeps a check on vendor-related factors, such as your shipping times and return rates.
* Buy Box: This algorithm determines whether your product wins or loses its Buy Box — The Buy Box appears on the right-hand side of product listings and makes your business the first choice when a user clicks, “Add to Cart.” For this algorithm, Amazon acknowledges factors, including your prices, reviews, and shipping methods.
Due to the complexity of Amazon’s algorithms, as well as continuous updates, businesses often partner with an agency that specialises in Amazon marketing. When you partner with an established agency, like WebFX, you receive an award-winning and hands-on team that understands Amazon.
With their expertise, your business gains a trusted partner. We’re also happy to explain how Amazon’s algorithms work, which helps your team understand our recommendations when optimising and advertising your products.
Photo by Hello I’m Nik 🎞 on Unsplash
We shall simplify how Amazon works: Amazon SEO Explained!
1) Keyword research
Anyone can set up an Amazon seller profile, but not everyone has the business acuity to make it succeed.
Keyword research is significant to this success. Once you find your high-value keywords, you can incorporate them into multiple aspects of your Amazon account to push your products out there. It’s suggested to do some industry and competitor research before you set up your account.
You need to do some serious competitor and industry research before you get up and running on Amazon.
2) Mobile Optimisation
63 per cent of Amazon users use mobile devices for online shopping. Considering this, certain measures becomes vital to acknowledge when it comes to mobile optimisation. Similar to the process of optimising images, titles and descriptions to look enticing on a desktop view, you must always check that everything looks optimal when viewed on mobile devices. Consider that all the aspects of the Amazon product page will look different on smartphones and tablets. Here are a couple of things to note for the difference in appearance desktop versus mobile:
* Image sizes
* Amazon product searches
* Amazon product detail pages
3) Protect your brand with Amazon Brand Registry
If you want to boost your sales on Amazon, its important to enrol in the Amazon Brand Registry. This service provides your company with proactive brand protection. It removes any content that violate or promotes inaccurate information about your brand automatically.
The Amazon Brand Registry also includes a variety of search tools, which permits your team to search for content that breaches the guidelines. For example, you can search with bulk Amazon Standard Identification Numbers images and keywords.
Here’s the list of things required to join the Amazon brand registry:
* A registered trademark
* A document that verifies you are the owner or authorised agent for the trademark
* An Amazon account.
By enrolling your company in the Amazon Brand Registry, you prevent unauthorised companies from selling your products. You also eliminate knock-off versions of your product from the marketplace, which ensures shoppers only buy from you or an authorised seller.
4) Make your product titles informative and descriptive
If you’re searching for ways to boost your sales on Amazon, you’re going to hear about product optimisation. It’s vital for not only improving your ranking in search results but also prompts your potential shopper to purchase your product.
It’s important to optimise your products by creating informative and descriptive product titles — within 200 characters. Amazon suggests abiding by this naming format: Brand + Model + Product Type.
5) Run an Amazon pay-per-click campaign (PPC)
Vendors can also boost their sales by running an Amazon PPC Campaign. With a PPC campaign, either for Sponsored Product Brand, Sponsored Brands, or Product Display Ads, you can reach your target audience as they search for related products.
PPC campaign helps your product to show up at the top of search results — above all the organic listings. That provides your product with colossal exposure from shoppers and advantage which can cause them to not only click on your product listing but add your product to their shopping cart.
As an Amazon merchant, you’ll always be refining everything. From regularly enhancing your product listings to observing your competition, the key is to be on top of everything. This can be arduous for some sellers, but the hard work is meriting when you start raking in the dough.
Try to incorporate the above techniques in your merchant account. We are sure you and your business will shine.
See you on the first page of your niche.
About the author:
With extensive experience in the commercial utilisation of multiple social media channels including Facebook, Instagram and YouTube, Jayant builds successful social strategies that increase brand awareness, promote customers engagement and ultimately drive web traffic and conversions. With an undergraduate degree in business administration and strong business acumen, he brings a customer-focused approach to online and social marketing.
Sources on Inspiration:
https://www.junglescout.com/blog/how-to-increase-amazon-sales/
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The internet has led to an information overload for all of us, diverting our minds and energies in issues and conversations that may not be relevant to us.
How do we break the clutter and use the internet technology in a more optimised manner? Hashtags are the answer to all such questions!
Have you realised that much of the internet consumption is due to the hashtags that you search on twitter and instagram?
Have you ever wondered why among the hundreds of articles, only a few show up on the first page of Google? On what parameters does the Google rank the different web pages?
All this happens because of a practice called “Search Engine Optimisation (SEO)”.
Image by William Iven from Pixabay
What is SEO?
Search Engine Optimisation (SEO) is the practice of optimising your online content which helps the search engine to show it as a top result for searches of a particular keyword. To put it in simple words, SEO is the process of getting website traffic from free & organic search results on earth engines. SEO works by demonstrating to search engines that your website’s content is the best result for the content searched.
Why is SEO important?
On-page SEO
On-page SEO (also known as on-site SEO) is the practice of optimising the web pages that answers searcher’s question and hence rank higher on search.
In addition to publishing relevant, high-quality content, on-page SEO includes optimising your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
Off-page SEO
Off-page SEO is link building marketing or acquiring the most relevant backlinks from as many relevant high authority sites to achieve and maintain high rankings on the SRPs.
Off-page SEO simply tells Google what other websites think about your site. For example, if you’ve got a lot of valuable links pointing to your web pages, search engines will assume that you’ve got great content – the type that provides value for users. Thus making your webpage rank higher.
How to Achieve Perfect SEO?
Conclusion
After learning about SEO and how it functions, you can now attempt to make changes to your site to and boost your rankings on the search engine results page.
Always remember, there are a plethora of factors that may impact your SEO score, but the most significant thing to remember is whether your content is valuable and relevant to your intended audience.
About the author
With extensive experience in the commercial utilisation of multiple social media channels including Facebook, Instagram and YouTube, Jayant builds successful social strategies that increase brand awareness, promote customers engagement and ultimately drive web traffic and conversions. With an undergraduate degree in business administration and strong business acumen, he brings a customer-focused approach to online and social marketing.
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