Nike leads the pack when it comes to Web3 experiences. This blog post delves into how NIKE’s AR Try On experience helped add business value to the brand.

The world is heading towards a technological utopia driven by AI. Multiple new innovations, such as Search Generative Experiences (SGE), allow audiences to access information directly from Google. This replaces the traditional method of visiting media organization websites for news or opinions. Given this AI-native generation, building a connection with them poses a considerable challenge for media organizations. Read on to know whether a peaceful co-existence is possible between AI and Responsible Journalism?

News has actively been considered as the fourth pillar of democracy. With a multitude of issues raging across the world, we often rely on news publishers and media organizations to consume the current affairs. However, with the onset of latest technologies and the decreasing attention span of people due to the trends of social media consumption patterns, News publishers and other media organizations are under the threat of going endangered. Read on to know how the road ahead for journalism looks like in 2024.

Every year, Republic Day brings a surge of national pride and vibrant marketing campaigns. But some rise above the rest, not just with catchy jingles, but by tapping into genuine emotions and making a lasting impact. Let’s explore five such campaigns that resonated deeply with the audience.

As of a survey by TRAI, Indians used up to 17 GB, on average, per month in 2023. Read more such interesting facts on The State of Digital Marketing here.

In the ever-evolving landscape of marketing and advertising, the power of a smile has consistently proven to be a universal language that transcends cultural boundaries and resonates with audiences worldwide. In this blog, we’ll take a closer look at five remarkable smile-centric advertisements by brands that not only tugged at our heartstrings but also left an indelible mark in the advertising world. These campaigns go beyond the superficiality of grins; they harness the genuine, heartwarming power of a smile to connect, inspire, and drive change.

The Healthcare industry is going through a transformative phase with the incorporation of Artificial Intelligence (AI) technologies. This blog post sheds light on five purpose-driven AI healthcare startups that are revolutionizing the industry by introducing innovative approaches and solutions.

Today’s consumers purchase from companies that solve real life problems. Here is a list of 5 Purpose driven Brand campaigns that you can’t afford to miss!

My recent Himalayan adventure was a Marketing lesson in itself, where I bumped into some really inspiring rural entrepreneurs!

Learn about the advantages and disadvantages of ChatGPT, a flexible language model that will be important for the future development of AI technologies.