Let us help you in understanding if your organisation needs a Digital Marketing agency to up its game!

Engaging a Digital Marketing agency for promoting your products and services and getting the expected output from the agency begin with the business owner’s enlightenment and awareness about his/her business’ requirements. A good client brief and reasonable expectations of outcomes result into measurable outcomes and lower levels of disappointment. In this podcast, Ambuj Saxena, co founder of Social Buzz podcast takes you, as a business owner, through on how to prepare the most focussed client brief for the Digital Marketing agency.

Every cloud has a silver lining!

COVID 19 Corona Lockdown has affected countries around the globe and this has manifested in the way we think, live and consume technology on a day to day basis.
The period of lockdown is coming out with a few lessons for us including the changes in Lifestyle we need inorder to live more sustainably.

While many sectors are badly hit and a global recession has already started, there are few bright spots of opportunities in some global sectors.

In this podcast, Ambuj Saxena, co-founder of Social Buzz, shall take you through the opportunities that will play a big role in the days and months to come! If you are a smart business owner, this podcast shall be of immense value to you.

The internet has led to an information overload for all of us, diverting our minds and energies in issues and conversations that may not be relevant to us.
How do we break the clutter and use the internet technology in a more optimised manner? Hashtags are the answer to all such questions!
Have you realised that much of the internet consumption is due to the hashtags that you search on twitter and instagram?

Corona Virus has created a havoc among all strata of global society. People are in lockdown and spending time at home and are clueless on how to spend time at home! But is corona virus lockdown such a liability or can it be an opportunity for learning new things or pursuing new hobbies?

“He knew everything about me before i even uttered a word! I wasn’t prepared for this and after realising that the interviewer has been following my social media posts and has made an opinion in his mind, my interview was screwed and i gave up soon!”

Welcome to Parul’s worst interview ever! An interview in a dream company which had made her pass countless sleepless nights and her roommate Shreya, supportive as her, consoled Parul.

However, what made a smart and enthusiastic Parul lose out on her dream job? What was on Parul’s mind before she entered the interview room? Why did she give up on the interview mid way? There seems no coherent or logical answer, except that the recruiter outwitted Parul with his level of preparation and his probing set of questions.

The process of recruitment has changed rapidly with the advent of Digital technologies and social media platforms. Your vacation updates give an idea to the recruiter of the kind of exposure you have received in your life, your political updates may make your potential recruiter to cringe in his seat, the kind of joke that you have cracked on social media might help the interviewer determine whether you are a team player or not?

All in all, while entering the interview room, you are not the only one who has researched beforehand, there is someone who has researched about you too!

Nowadays, passing around CV or resume is passe, and updating your publication, a recent accolade or a pro bono activity during the weekend plays a vital role. It is judged by your loved ones, relatives, friends and your potential recruiters.

One special case that comes to my mind is that of a digital marketer who wanted to enter the Marketing consultancy field  in a big way but was adviced against the move by one of the veterans for lack of experience. However, the Digital Marketer kept up his morale and kept uploading relevant updates, tips and tricks on the sector and he would maintain his blogs. Finally he received a call from the same veteran that he was being offered the profile of Consultant in the esteemed firm. Happy end to the story! However, what remains to be seen is how the industry veteran was convinced of the candidature and what role did those many social media updates play in the recruitment decision!

Check out our earlier blog on the Meme culture: https://socialbuzz.org.in/2019/09/09/memelicious/

Human Resource is a critical skill set that every Entrepreneur is assumed to have. However, we see many startups fall apart due to lack of team skills or team bonding or belongingness to the organization.

Dr GG Saxena, IAS retired and currently Sr Vice President, TSCPL asks Mr Ambuj Saxena, co-founder, Social Buzz, some pertinent questions on current recruitment trends. During the candid discussion, there are pertinent points of discussion that revolve around the current recruitment trends and tapping digital marketing channels for building a positive candidate profile that speaks out before the candidate utters the first word. Tune into an insightful discussion on Social Buzz podcast:

https://www.buzzsprout.com/536419/episodes/2765812

Delhi goes to vote! In the aftermath of various political events like Abrogation of Article 370, Triple Talaq act and more recently, the Citizenship Amendment Act and the pan India protests starting from Delhi, this time the state elections have assumed a larger than life significance!

Obvious as it may seem, Social media is affected too! Let’s analyse how the on ground event like Delhi Elections 2020 affects the social media universe.

Watch the vlog by Social Buzz team here:

https://youtu.be/Ey0vfzFCGR8

Or listen to the podcast hosted on Buzzsprout: https://www.buzzsprout.com/536419/episodes/2721904

At Social Buzz, we hope you fulfilled your responsibility of voting on 8th Feb 2020 and today on the election results day, we hope may the best party win!

CAA and NRC have brought to light many glaring pitfalls of the state machinery like Police in handling the crisis. Had Delhi Police crisis management been more prompt and robust, would the revolution been smoother and less violent?

TikTok is disrupting the way brands market themselves in various geographies. Due to its penetration, TikTok is a necessary component of your marketing mix.

Tiktok is a fast growing Chinese app that has got India’s tier 2 and 3 cities hooked! Let’s understand the reasons of its unabated rise in the Marketing Go-To strategy!