History of Blogging

Blogging is the hallmark of Web 2.0. In this small world, people come closer by thoughts, actions and beliefs. This post explores the history of blogging. In this post, we shall explore the journey of blogs and how they have shaped our experience of the digital world.

Read More
ambujsaxena05 May 11, 2020 21 Comments

Time to hire a Digital Marketing agency?

Let us help you in understanding if your organisation needs a Digital Marketing agency to up its game!

Read More
ambujsaxena05 April 15, 2020 28 Comments

ROI for Digital Marketing activity

Engaging a Digital Marketing agency for promoting your products and services and getting the expected output from the agency begin with the business owner’s enlightenment and awareness about his/her business’ requirements. A good client brief and reasonable expectations of outcomes result into measurable outcomes and lower levels of disappointment. In this podcast, Ambuj Saxena, co founder of Social Buzz podcast takes you, as a business owner, through on how to prepare the most focussed client brief for the Digital Marketing agency.

Read More
ambujsaxena05 April 5, 2020 24 Comments

COVID-19: Online trends to watch out for!

Every cloud has a silver lining!

COVID 19 Corona Lockdown has affected countries around the globe and this has manifested in the way we think, live and consume technology on a day to day basis.
The period of lockdown is coming out with a few lessons for us including the changes in Lifestyle we need inorder to live more sustainably.

While many sectors are badly hit and a global recession has already started, there are few bright spots of opportunities in some global sectors.

In this podcast, Ambuj Saxena, co-founder of Social Buzz, shall take you through the opportunities that will play a big role in the days and months to come! If you are a smart business owner, this podcast shall be of immense value to you.

Read More
ambujsaxena05 April 2, 2020 14 Comments

Decoding Hashtag Marketing

The internet has led to an information overload for all of us, diverting our minds and energies in issues and conversations that may not be relevant to us.
How do we break the clutter and use the internet technology in a more optimised manner? Hashtags are the answer to all such questions!
Have you realised that much of the internet consumption is due to the hashtags that you search on twitter and instagram?

Read More
ambujsaxena05 March 31, 2020 21 Comments

Quarantine hacks: How to spend time constructively

Corona Virus has created a havoc among all strata of global society. People are in lockdown and spending time at home and are clueless on how to spend time at home! But is corona virus lockdown such a liability or can it be an opportunity for learning new things or pursuing new hobbies?

Read More
ambujsaxena05 March 22, 2020 3 Comments

Ever changing recruitment trends

“He knew everything about me before i even uttered a word! I wasn’t prepared for this and after realising that the interviewer has been following my social media posts and has made an opinion in his mind, my interview was screwed and i gave up soon!”

Welcome to Parul’s worst interview ever! An interview in a dream company which had made her pass countless sleepless nights and her roommate Shreya, supportive as her, consoled Parul.

However, what made a smart and enthusiastic Parul lose out on her dream job? What was on Parul’s mind before she entered the interview room? Why did she give up on the interview mid way? There seems no coherent or logical answer, except that the recruiter outwitted Parul with his level of preparation and his probing set of questions.

Success, Business Woman, Career, Jump, Risk, Reach, Job
Ever changing HR recruitment trends. Image by Igor Link from Pixabay

The process of recruitment has changed rapidly with the advent of Digital technologies and social media platforms. Your vacation updates give an idea to the recruiter of the kind of exposure you have received in your life, your political updates may make your potential recruiter to cringe in his seat, the kind of joke that you have cracked on social media might help the interviewer determine whether you are a team player or not?

All in all, while entering the interview room, you are not the only one who has researched beforehand, there is someone who has researched about you too!

Nowadays, passing around CV or resume is passe, and updating your publication, a recent accolade or a pro bono activity during the weekend plays a vital role. It is judged by your loved ones, relatives, friends and your potential recruiters.

The ever changing Recruitment trends can cause a lot of stress and anxiety to the candidate. Man, Work, Think, Laptop, Professional, Young, Person
The ever changing Recruitment trends can cause a lot of stress and anxiety to the candidate.

One special case that comes to my mind is that of a digital marketer who wanted to enter the Marketing consultancy field  in a big way but was adviced against the move by one of the veterans for lack of experience. However, the Digital Marketer kept up his morale and kept uploading relevant updates, tips and tricks on the sector and he would maintain his blogs. Finally he received a call from the same veteran that he was being offered the profile of Consultant in the esteemed firm. Happy end to the story! However, what remains to be seen is how the industry veteran was convinced of the candidature and what role did those many social media updates play in the recruitment decision!

Check out our earlier blog on the Meme culture: https://socialbuzz.org.in/2019/09/09/memelicious/

Human Resource is a critical skill set that every Entrepreneur is assumed to have. However, we see many startups fall apart due to lack of team skills or team bonding or belongingness to the organization.

Dr GG Saxena, IAS retired and currently Sr Vice President, TSCPL asks Mr Ambuj Saxena, co-founder, Social Buzz, some pertinent questions on current recruitment trends. During the candid discussion, there are pertinent points of discussion that revolve around the current recruitment trends and tapping digital marketing channels for building a positive candidate profile that speaks out before the candidate utters the first word. Tune into an insightful discussion on Social Buzz podcast:

Social Buzz podcast on ever changing recruitment trends. A conversation between an Entrepreneur and a retired IAS officer.

https://www.buzzsprout.com/536419/episodes/2765812

Read More
ambujsaxena05 February 17, 2020 0 Comments

Impact of Delhi elections on Social media

Delhi goes to vote! In the aftermath of various political events like Abrogation of Article 370, Triple Talaq act and more recently, the Citizenship Amendment Act and the pan India protests starting from Delhi, this time the state elections have assumed a larger than life significance!

Obvious as it may seem, Social media is affected too! Let’s analyse how the on ground event like Delhi Elections 2020 affects the social media universe.

Watch the vlog by Social Buzz team here:

https://youtu.be/Ey0vfzFCGR8

Or listen to the podcast hosted on Buzzsprout: https://www.buzzsprout.com/536419/episodes/2721904

At Social Buzz, we hope you fulfilled your responsibility of voting on 8th Feb 2020 and today on the election results day, we hope may the best party win!

Read More
ambujsaxena05 February 11, 2020 0 Comments

Role of state machinery’s crisis management on social media platforms

CAA and NRC have brought to light many glaring pitfalls of the state machinery like Police in handling the crisis. Had Delhi Police crisis management been more prompt and robust, would the revolution been smoother and less violent?

Read More
ambujsaxena05 January 3, 2020 0 Comments

TikTok- Every second counts

TikTok is disrupting the way brands market themselves in various geographies. Due to its penetration, TikTok is a necessary component of your marketing mix.

Read More
ambujsaxena05 November 12, 2019 1 Comment