Web3 Initiatives by Brands: Adidas

ambujsaxena05 April 19, 2024 2 Comments

Adidas’s Virtual Sneaker Customization Studio

Name of the Brand: Adidas
Sector of the Brand: Apparel & Footwear
Initiative in Web3: Adidas’s Virtual Sneaker Customization Studio
Year: Nov 2019
Agency: Vyking

Intended Benefits to the Brand:

Adidas’s Virtual Sneaker Customization Studio allows customers to design and customize their sneakers in a virtual environment. This initiative enhances customer engagement, fosters creativity, and strengthens brand loyalty by offering personalized products tailored to individual preferences.

Adidas’s Virtual Sneaker Customization Studio revolutionizes the way customers interact with the brand by providing a platform for personalized product creation. Customers can explore a wide range of design options, from colors and materials to patterns and embellishments, to create unique sneakers that reflect their style and personality.

Here is the video for the activation: https://www.youtube.com/watch?v=j2bUdCANlXg

The iOS software tracks your foot movements, making the virtual try-on experience run in real-time with or without your shoes on.

Check out how Nike had adopted Web3

Furthermore, Adidas’s Virtual Sneaker Customization Studio generates buzz and excitement among sneaker enthusiasts. The campaign saw traffic to the brand’s website and increase in engagement on social media platforms. The ability to design and share custom sneakers online fosters a sense of community and belonging among Adidas customers, further enhancing brand loyalty and advocacy.

According to Matthew Klimpke, CEO, Vyking, “Viewing products in 3D is already known to increase conversions. We’re anticipating a big increase in conversions through our footwear try-on technology.”

By leveraging Web3 technology to offer personalized product experiences, Adidas strengthens its position as a leader in the apparel and footwear industry. It creates creates meaningful connections with its customers.

Bonus term of the day:

Source: https://www.virtualrealitymarketing.com/case-studies/adidas-ar-sneakers-try-on-app-2/

AboutAmbuj Saxena

An MBA in Branding Communications from one of the topmost MBA colleges in India- Mudra Institute of Communications, Ahmedabad and a Computer Engineer from Jamia Milia Islamia, Delhi; Ambuj Saxena is a seasoned Entrepreneur and loves to stay updated with all the latest Tech. An avid Blogger (whenever time allows it), Ambuj loves to share his wisdom and experience with his online community. A verified author on Medium, Ambuj has penned some really interesting reads both on the Personal and the Professional front. Back in 2016, Ambuj Saxena started off his Entrepreneurial journey with BnBNation - an aggregator of homestays in India and his foray into Digital Marketing through his Boutique Agency - Social Buzz which has grown steadily since then. With a host of prestigious clients in his kitty, Ambuj has delivered on client ROIs, always exceeding expectations. His endeavours have been duly awarded from time to time through his clients' words of appreciation and the several awards he has bagged during his career span. Ambuj has also co-authored a book on 'Indian BnBs: An emerging disruptor in the Hospitality sector' which is being used as a Reference book in 4 universities across India.

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