Exploring the Untapped Infotainment Potential in Metaverse
Metaverse is a virtual reality where users can interact with other users in an artificially created 3D computer-generated environment that coexists with the physical one. It’s an embodied Internet that you are not just looking at but also living in. It offers an experience of sight and sound of the virtual world and can change how we live, interact, and socialize digitally, forever.
It’s an immersive digital experience on a new plane of existence where we can share, build, converse, collaborate, and hang out in the virtual world of shopping, entertainment, work, and many other playful and inconceivable things. It promises to revolutionize our lives to become an extension of the physical world. It is commonly believed that the metaverse could potentially replace the Internet in the future and become the future of humanity.
Infotainment Opportunities in Metaverse
Metaverse offers many exciting opportunities for consumers and brands alike. Here are a few of them below:
1. Product Placement & Advertising:
As people spend more time in the metaverse, there is a massive opportunity for advertising, billboard ads and other product placement opportunities.
2. Sponsorship of Events and opportunities for infotainment in metaverse:
As more and more events and concerts are hosted in the metaverse, companies will have a plethora of opportunities for potentially profitable sponsorships.
3. Digital Only Products:
Many companies and businesses, online or offline, will have the opportunity to sell digital products in the digital world. Pretty much anything that people have in the real world might be something they want to buy in the metaverse – from clothes to cars and anything in between, or anything imaginable or unimaginable.
4. Remote Working in Metaverse:
Co-working spaces, meetings, simulations, and training in the metaverse can be created. For example, Facebook Horizon Workrooms is an attempt to take on the Zoom app and give workers new ways to collaborate online in virtual reality. In the future, there’s an increased likelihood of work-related or business conferences and tradeshows in the virtual world. Digital Avatars can help achieve all this and more! Imagine having a meeting with co-workers as your avatar while you are sitting at home in your pajamas.
5. Games and Infotainment in Metaverse:
The gaming industry is huge and worth over $180 billion. Games have long been a backbone and plan for the metaverse. There are many VR games on the market right now; newer ones will be coming along and will bring sponsorship opportunities.
6. Metaverse Services:
Companies would be needed to help organizations move into the metaverse. There will be huge opportunities for companies that can create digital twins for organizations.
7. Metaverse Hardware:
There are unlimited opportunities for developing metaverse headsets that resemble glasses and are lightweight. In the future, there will be contact lenses giving you virtual and augmented reality. Haptic suits will give you a sense of feel and touch. We’ve already started seeing better-augmented realities on our phones. Any device manufacturer has huge opportunities there.
8. Improving Business Operations:
Digital twins, as mentioned earlier, can also be used to dramatically improve business operations. They can sync up in real time with the physical environment. Augmented realities will change businesses in the years ahead.
Metaverse become a buzzword ever since Facebook rebranded itself to “meta”. The last decade was all about the Internet and other tangible technologies. Now, the real and virtual world is merging. As per the industry report, India’s augmented (AR) and virtual reality (VR) market stood at ₹135 billion in 2020 with a projected growth of 38% every year. AR and VR market could grow tenfold by 2027. Understandably, the area of infotainment in Metaverse wont lag behind!
Read about AI/Metaverse/Web3
Specially, when it comes to end-user applications, it could be infotainment, education, tech, retail, manufacturing, media and entertainment, fashion, travel, tourism, media, or healthcare –all these themes could become a tangible reality in a few years across various sectors.
There’s a long list of Indian start-ups working on extended, virtual, augmented and mixed reality. Some Sectors that will witness great opportunity with the rise of the metaverse will include consumer electronics, semiconductor companies, handheld devices, IT companies developing immersive or extended reality solutions, and companies that will create ICT (Information and Communications Technologies) infrastructure including Telecom and 5G ecosystems such as Himachal Futuristic and Tejas Networks.
Indian companies that have already ventured into the metaverse include HCL Technologies, Tata Consultancy Services, Infosys, Mphasis, Mindtree – just to name a few. Some Indian start-ups already working in the domain of infotainment in metaverse such as Next Meet, Zippy, Bolly Heroes, One Rare, Loka, Interality, and the list goes on.
Read about Fashion in Metaverse
In the continuation of our exploration of the metaverse, our previous blogs were be based on sectors such as eLearning, healthcare, tourism, and the fashion industry in the metaverse. Each sector was analyzed and explored along with its future potential to thrive in the realm of the metaverse.
About the Author
Ravish is a New Delhi-based professional blogger and an online social media expert. He enjoys fine dining, music, and traveling. Ravish specializes in long-form content writing and loves exploring topics on mobile and computer technology. He has a passion for high-tech gadgets and writes about web and mobile applications. Though Ravish had researched and written this post in Aug 2022 but Social Buzz team has modified and published 2025. Great ideas take their own sweet time!
